Senior Digital Executive

<h3>Company Description</h3><p><strong>dentsu media</strong></p><p><em>What good is an award-winning media strategy if not targeted to the correct person?</em></p><p>At dentsu, we hold data very near to our hearts and believe it is a powerful tool used not only to learn more about your customers, but to also discover new, untapped potential. We create meaningful media experiences for clients across major global platforms, original content production, influencer programs and gaming. We bring a cohesive, cross-channel solution to increase performance for every brand we touch.</p><p><strong>We develop strategic performance marketing ecosystems.</strong></p><ul><li>Paid search</li><li>Paid social</li><li>SEO</li><li>Programmatic</li><li>Commerce</li><li>Affliate Marketing</li></ul><p><strong>We create and activate innovative media partnerships and investments.</strong></p><ul><li>Media supply chain diversification</li><li>Multicultural market research and activation</li><li>Scalable media buying</li><li>Influencer and micro-influencer strategy and activation</li></ul><p><strong>We create and optimize media-led experiences.</strong></p><ul><li>Intelligent content</li><li>Voice and assistant management</li><li>Conversion rate optimization</li></ul><h3>Job Description</h3><ul><li>Definition of the Digital Marketing strategy: identification of objectives, definition of audiences, identification of channels and buying types, initial investment split, definition of KPIs (global and by channel), definition of value propositions, creative contexts and conception of the strategic approach.</li><li>Presentations: ability to construct narratives based on concrete data, aimed at solving problems (good oral expression skills will be valued).</li><li>Client Management: managing relationships with different teams and clients (national and international) and defining priorities.</li><li>Validating tracking needs and setting up the parameterization of campaigns and domains;</li><li>Design of format plan, creative guidance (value propositions + creative contexts), validation of requirements and approval of creative formats.</li><li>Setup, implementation and structuring of campaigns on the different platforms: Google Ads (Paid Search, PMax, GDN, Discovery, Youtube), Paid Social, Display, Affiliation and other existing biddable platforms.</li><li>Monitoring/optimization of digital marketing campaigns taking into account the defined KPIs and management of automated rules.</li><li>Periodic reporting of the results generated by Digital Marketing actions with quantitative and qualitative analysis of data: identification of insights to improve the efficiency of campaigns + insights to support more transversal business/communication decisions.</li><li>Creation and optimization of dashboards with aggregation of data from different sources (extraction, processing and presentation).</li><li>Ability to fit the digital strategy and the conclusions of the digital report into an integrated communications strategy, which may include additional offline media activity.</li><li>Responsible for challenging projects for different national and global brands, with specific objectives and business needs.</li><li>Opportunity to work in a multifaceted team with proven experience in the different branches of digital marketing and the opportunity to work together with other units of the Dentsu group (Dentsu Creative and Merkle).</li></ul><h3>Qualifications</h3><ul><li>Minimum of 3 years' experience in implementing, monitoring, optimizing and reporting on Digital Marketing campaigns and solid knowledge of Analytics and attribution models.</li><li>Understanding and focus on clients' business/communication strategy and clear understanding of the definition and control of KPIs (Brand Awareness, Consideration and Conversion).</li><li>Farsightedness in diagnosing the multi-sector market and ability to identify opportunities and barriers to accelerate clients' business growth in the short, medium and long term (all-funnel perspective).</li><li>Critical thinking, discipline, ability to organise and meet deadlines, proactivity and team spirit.</li><li>Proven experience in using tools related to Digital Marketing (e.g. Meta Business Manager, Google Ads, SA360, Google Campaign Manager, Sizmek, Weborama, Google Tag Manager, Google Data Studio, Datorama, PowerBI, Microsoft Office Excel, Microsoft Power Point, etc);</li><li>Bachelor's Degree in Management and/or Marketing degree (preferred).</li></ul><h3>Additional Information</h3><p><strong>Benefits &amp; Perks: </strong></p><ul><li>Agile work environment</li><li>22 days of holidays + 3 wellness days + Birthday day off</li><li>Healthcare insurance for you!</li></ul><p><strong>Inclusion &amp; Diversity </strong></p><p><em>We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Commun