Senior Staff Digital Marketing Manager

Who We Are

Aurora (Nasdaq: AUR) is delivering the benefits of self-driving technology safely, quickly, and broadly to make transportation safer, increasingly accessible, and more reliable and efficient than ever before. The Aurora Driver is a self-driving system designed to operate multiple vehicle types, from freight-hauling trucks to ride-hailing passenger vehicles. It underpins Aurora’s driver-as-a-service products for trucking and ride-hailing. Aurora is working with industry leaders across the transportation ecosystem, including Continental, FedEx, Hirschbach, PACCAR, Ryder, Schneider, Toyota, Uber, Uber Freight, Volvo Trucks, Volvo Autonomous Solutions, and Werner. For Aurora’s latest news, visit aurora.tech and @aurora_inno on Twitter.

Aurora hires talented people with diverse backgrounds who are ready to help build a transportation ecosystem that will make our roads safer, get crucial goods where they need to go, and make mobility more efficient and accessible for all. We’re searching for a Senior Staff Digital & Social Marketing Manager.

At Aurora, our mission is to deliver the benefits of self-driving technology safely, quickly, and broadly. We are storytellers, blending data-driven insights, product innovation, and unique voices to shape the public narrative, differentiate our brand, and inspire external audiences. Through our stories, we show and tell, advance business goals, and strengthen our market position.

As the Senior Staff Digital & Social Marketing Manager, you will play a critical role in developing and executing digital marketing strategies that expand Aurora’s online presence and audience engagement in anticipation of our 2025 product launch. You’ll oversee digital and social media marketing efforts, extracting actionable insights to guide and measure success.

We’re looking for a seasoned digital marketing leader with deep expertise in digital strategy, social media, and content marketing within the B2B tech space or similar industries. The ideal candidate is both a creative storyteller who can translate complex technical concepts into compelling product stories, and a strategic thinker with a keen understanding of digital trends and social media platforms. Self-motivation, problem-solving skills, and the ability to manage ambiguity, prioritize, and balance competing demands are essential.

In this role, you will 

Digital Marketing 

• Develop and execute a comprehensive digital marketing strategy aligned with company goals to drive brand awareness, audience engagement, and lead generation.
• Lead the planning and execution of integrated digital media campaigns across paid and owned channels.
• Partner cross-functionally to create product stories that engage target audiences through digital and social channels.
• Manage the ongoing redesign of aurora.tech with an agency partner and own content strategy and updates to the website on an ongoing basis. 
• Oversee SEO and SEM to ensure strong digital presence and search visibility.
• Leverage analytics tools to assess campaign effectiveness, social media impact, and website engagement, using insights for ongoing optimization.

Social Media 

• Lead the company’s social media strategy and manage its growth across platforms including LinkedIn, X, Facebook, Instagram, and YouTube.
• Drive content strategy and collaborate with the marketing, comms, and creative teams to develop engaging social content and maintain a robust social media pipeline and editorial calendar.
• Deploy and monitor content and nurture a community of followers, enhancing engagement through responsive and relevant interactions.
• Stay up-to-date with industry trends, competitor activity, and platform updates to drive innovative social strategies.
• Provide regular reports and insights to leadership, identifying areas for optimization and growth.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent experience.
• 12+ years of experience in digital marketing within an agency, campaign, or B2B marketing setting.
• Proven track record as a digital marketing generalist with deep expertise in digital media, social media, and content development.
• Strong proficiency with digital marketing tools (like Google Analytics, Sprout Social, Semrush) and ad platforms (like LinkedIn, Google Ads, TTD).
• Expertise in social media content creation and managemen