Vibe: Social Media Manager

Since the early ‘90s, VIBE has been an authoritative voice, celebrating and reporting on the Black experience and its multi-cultural impact on Music, TV/Film, Fashion, and Lifestyle. VIBE is about the message, the mood, and the movement that informs and inspires the masses.

We are seeking a Social Media Manager to convey VIBE’s tone and strengthen audience engagement across our social media feeds. This highly motivated self-starter has a passion for audience growth, spotting trends, and increasing the brand’s visibility. They are practically obsessed with the world of social media yet know a thing or three about best practices for SEO and SMO. For them, every post is a timely opportunity to spark conversation or tell an interesting story with a consistent brand aesthetic. This position is for a flexible team player who can perform in a fast-paced environment and understands that breaking news, award shows, and live event coverage aren’t limited to the hours of 9 to 5.

The full-time Social Media Manager will be based in the New York City area. Manager will report to the Executive Editor and Editor-in-Chief.

 

Responsibilities:

• Post and schedule content on VIBE-owned channels: Facebook, Twitter, Instagram, and TikTok
• Engage with followers to drive conversation and increase website traffic
• Moderate member conversations, including user-generated comments and spam
• Plan and maintain VIBE’s social media content calendar around cultural anniversaries, major events, and milestones
• Develop and execute social media strategies around editorial features, tentpoles, and branded/sponsored content
• Utilize data analytics to report on overall community engagement and strengthen KPIs
• Collaborate with photo editors, graphic designers, video team on native content executions
• Leverage social media sentiment to identify brand opportunities and alert editorial team on trending topics

Requirements:

• 2-4 years of experience editing and producing social content for a major outlet or newsroom
• Solid understanding of VIBE’s history and how to engage with a multi-generational audience
• Strong familiarity with each platform’s insights and publishing features, including third-party management tools
• Strategic thinker who can translate and promote editorial content on social media in a creative, fresh, and engaging way
• Keen eye for detail, copy grammar errors, typos, and brand voice
• Strong knowledge in music (hip-hop and R&B) and Black/pop culture
• Adobe Photoshop experience a plus
• Entertainment journalism and marketing background preferred

Typical Salary: 65K-75K. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits. 

PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC’s paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family.  Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.

About VIBE:

Founded by Quincy Jones in 1992, VIBE is a music, entertainment, fashion, and lifestyle platform that tackles