Senior Manager, SFMC Program Management

Senior Manager, SFMC Program Management  

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.  

About the Role:   

CHANEL is now hiring a Senior Manager, Salesforce Marketing Cloud Program Management within the Digital and CX organization in New York City.  This Mar-Tech role balances technical mastery with a "digital agency" mindset.  This is not a behind-the-scenes production role; we are looking for a proactive, high-energy professional who can listen to a stakeholder’s business goals and translate them into sophisticated, high-performing SFMC digital journeys. Our ideal SFMC Program Management Senior Manager will act as the vital link between our business partners, marketing strategy team and technical execution teams, managing complex automation projects while ensuring meticulous attention to detail and data integrity. Helping to lead the advancement of marketing automation/loyalty programs and expanding omni-channel engagement to deepen client relationships.  This is a hands-on IC role.   

Our ideal candidate will have a minimum of 7 years in Project and Program Management within MarTech/CRM.  Customer lifecycle and retention marketing with recent required expertise in Salesforce Ecosystem; SFMC (Marketing Cloud), CRM Data Cloud 360, Client Journey Builder, Automation Studio, etc.    

•  Strategic Execution: Build and deploy complex email campaigns, automated journeys, and multi-step workflows exclusively within the Salesforce Marketing Cloud (SFMC) ecosystem  

• Technical Consulting: Act as a partner-oriented advisor to internal stakeholders and business partners, translating proposed campaign ideas into efficient technical requirements  

• Advanced Personalization: Assist in the roadmap development of “Personalization at Scale” to create real-time dynamic client experiences  

• Operational Leadership: Manage the interface between onshore stakeholders and offshore production teams, ensuring brand consistency, proper naming conventions, and quality control  

• Data-Driven Optimization: Pull and analyze campaign performance data to guide A/B testing, segmentation strategy, and overarching digital best practices  

• Project Mastery: Simultaneously manage multiple high-priority projects across different lifecycle stages with rigorous time management  

What impact you can create at CHANEL:   

• Define the Future of CHANEL Client Engagement: Architect and orchestrate integrated, multi-channel client journeys—seamlessly uniting SMS, email, and direct mail into a singular, cohesive brand conversation that sets new standards for luxury communication  

• Serve as the Strategic Center of Excellence for Salesforce Marketing Cloud: Lead the advancement of our marketing technology capabilities, empowering teams to harness Salesforce Marketing Cloud for the creation of sophisticated, high-impact client experiences that embody the CHANEL brand  

• Es