Digital Marketing Specialist (PH)

Job Posting Title:

Digital Marketing Specialist (PH)

Req ID:

10130319

Job Description:

The Disney Entertainment Digital Marketing Center of Excellence Audience Strategy & Community Team is responsible for developing fan-first editorial, social engagement, and creator strategies across flagship brand platforms representing Disney, Pixar, Marvel, Star Wars, Walt Disney Studios, Walt Disney Animation Studios, Disney+, 20th Century Studios, and Searchlight Pictures.

This team manages community engagement, UGC and creator sourcing, campaign execution, and digital cultural relevance through deep audience connection and integration into wider digital storytelling workflows.

This is a unique opportunity for someone passionate about building community and bringing the fan voice to life across some of the world’s most beloved entertainment brands.

We have multiple Digital Marketing Specialist positions available supporting various Disney brands.

These roles are project hires through 9/25/2026

The Digital Marketing Specialist will be collaborative, creative, and detail-oriented, with a strong understanding of all digital and emerging platforms and the communities they foster. They’ll have a passion for engaging digital communities, amplifying fan voices, and identifying opportunities for community engagement and UGC connected to relevant cultural moments and brand and franchise priorities.

The ideal candidate is a digital native who is deeply immersed in fandom and internet culture, passionate about engaging online communities, and detail-oriented in both content execution and operational processes. This individual will play a critical role in fostering fan love, surfacing authentic community stories, and maintaining brand integrity across channels.

Job Responsibilities:

Under the guidance of a (Sr) Manager and working closely with relevant brand digital teams this role’s responsibilities include supporting specific handles in the following ways:

Community Engagement & Programming

• Contribute to the development and maintenance of the monthly community engagement calendar across assigned platforms

• Execute daily community engagement tactics including outreach, surprise & delight opportunities, and UGC sourcing in partnership with vendors (where relevant) and internal teams.

  • Manage owned post engagements as well as outbound engagement opportunities to fans and talent; ensure appropriate reviews and approvals

• Partner with other specialists to ensure community engagement ideation and execution is shared

• Work with direct brand team leadership and (Sr) Managers to validate community engagement plans and ensure alignment with brand and campaign strategies. This includes:

  • Align with brand teams on key themes, formats, and platforms to source opportunities; work within team to source engagement and UGC opportunities based on business priorities

  • Proactively seek opportunities to further recognize and grow community engagement efforts from digital spaces to events, premieres and beyond

• Collaborate with team members to ideate new engagement concepts that highlight fan creativity, celebrate moments, and connect with audiences authentically.

• Review accounts for outreach and engagement based on guidelines and best practices

Copywriting

• Write engagement-focused copy and recommend creative assets aligned with campaign and brand goals.

• Draft and edit engagement copy that aligns with brand voice, tone, and platform best practices; route to relevant team leaders for review and approval before posting

• Ad Hoc Content Ideation: Ideate new social concepts to engage and entertain digital audiences, leaning into applicable brand-safe trends, where appropriate

• Lean into engagement opportunities–how should we surprise and delight our audience across digital platforms?

Digital Trends:

• Stay abreast of digital trends, fan behaviors, platform innovations and cultural moments and platform updates to inform strategy and execution

• Collaborate with relevant Brand/Title Digital Marketing teams & Digital Analytics for key social listening requests and ongoing moments throughout always on and relevant campaign lifecycles

• Proactively surface relevant insights to inform content planning and engagement tactics.

• Identify and recommend new formats and moments for fan engagement based on digital trends.

Other Community Activities – UGC, Premium Mailers, Creator Content (focus varies by bra