Senior Partner Productivity Manager

Company Description

Acumatica is a company on a mission. We are a leading innovator in cloud ERP (Enterprise Resource Planning) with customers worldwide. But don’t take our word for it—read what analysts like G2 and Info-Tech have to say about us.

Acumatica is different by design and purposely built to help small and midsized companies thrive in today’s digital economy. Our industry-specific business management solution is engineered to address real-world needs—featuring intelligent workflows and market-leading usability that enable companies to manage risk, anticipate disruption, and seize new opportunities.  Our principled business practices, growth-friendly licensing, and flexible deployment options put organizations in control of their own future.
We recognize that no business succeeds alone, and that’s why Acumatica is more than a product—it’s a thriving community of partners, customers, and creators committed to delivering technology that enables tomorrow’s leading companies to innovate, collaborate, and grow on their terms.  We’re a community working to continuously seek out better ways to work and to build the future of business, together.
Acumatica is owned by Vista Equity Partners, a global investment firm focused exclusively on enterprise software, data and technology-enabled businesses.

Acumatica’s culture is casual and high-energy. We are passionate about our product and our mission, and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential.
To learn more about Acumatica’s mission, please visit: http://www.acumatica.com.

Job Description

We are seeking a Senior Partner Productivity Manager, to accelerate pipeline growth, retention, and marketing performance across Acumatica’s Value-Added Reseller (VAR) ecosystem. This role will partner with high-potential VARs to strengthen their go-to-market engines—from lead generation through to closed-won opportunities—by diagnosing gaps, implementing improvements, and embedding best practices. You will play a pivotal role in ensuring the health, velocity, and sustainability of partner-sourced opportunities and revenue.

This role reports to Partner Productivity Director.

Primary Job Responsibilities & Estimated % of Time Spent

• Partner Engagement & Diagnostics (30%)
• Work directly with high-potential VARs to assess gaps in marketing, retention, and sales productivity. Provide hands-on guidance to improve pipeline contribution.
• Framework & Playbook Development (20%)
• Build scalable, repeatable frameworks, campaigns, and processes that VARs can adopt to consistently generate high-quality opportunities.
• Pipeline Analysis & Optimization (20%)
• Track, measure, and optimize partner funnel performance (MQL → SQL → Opportunity → Closed Won). Deliver actionable insights for continuous improvement.
• Retention & Lifecycle Productivity (15%)
  Support programs that strengthen customer retention, upsell, and expansion across the partner ecosystem.
• Community Building & Best Practice Sharing (10%)
• Facilitate a community of VAR leaders to drive collaboration, peer learning, and shared growth strategies.
• Representation & Advocacy (5%)
  Represent Acumatica externally with executive presence at events, summits, and partner forums.

Qualifications

• BA/BS in Marketing, Business, or related field (Degree not a prerequisite, but an advantage).

• 3 years of experience in Modern Marketing Pipeline & Funnel operation, B2B SaaS business, channel-driven business model or productivity enablement.

• 5 years of experience with VAR/channel ecosystems strongly preferred. Ownership of execution of Marketing initiatives leading to attributable opportunity-sourced growth for a software company.

• Strong understanding of marketing & sales funnels (ICP, TOFU, MQL, SQL, Opportunity, Closed Won).
• Familiarity with martech tools, attribution models, and automation platforms.
• Ability to design and execute multi-channel campaigns partners can replicate.
• Executive presence with ability to influence VAR CMOs/Marketing Directors.
• Analytical, data-driven mindset with ability to tie activity to outcomes.
• Clear, confident communication and presentations skills with both partner marketing teams and executives.
• Ability to design and execute multi-channel campaigns (email, SMS, social, events) partners can replicate.
• Strong relationship-building skills