Join the People Helping People

Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners’ success through innovative financial technology solutions and inspired service.

The Opportunity

We are seeking a Growth Commercialization Lead who will be responsible for leading the successful market introduction and scaling of new products and services by aligning sales, client engagement, and go-to-market strategies. This role serves as the bridge between product development and revenue teams, ensuring new offerings meet market needs, are commercially viable, and are effectively adopted by customers. The role works closely with sales, marketing, product, and customer success teams to maximize the impact of commercialization efforts.

Day in the Life

• Support commercialization efforts for new products, services, and solutions across the organization.

• Define sales readiness criteria and ensure revenue teams are equipped with training, tools, and value propositions for successful launch.

• Collaborate with marketing to develop effective messaging, positioning, and demand generation strategies.

• Coordinate go-to-market execution between sales and product teams to ensure seamless transitions from development to sales.

• Identify key target segments and contribute to sales planning, pricing, and packaging strategies.

• Assist account management teams in understanding new offerings and articulating value to existing clients.

• Partner with account teams to identify early adopters and strategic launch partners for new initiatives.

• Establish and maintain a client feedback loop to inform Growth Team members and guide continuous improvement.

• Perform all other duties as assigned.

Qualifications

• Bachelor’s degree (Business Administration, Marketing, Communications or similar) or an equivalent combination of education and experience is required.

• 7+ years of experience in sales, commercial strategy, account management, or product commercialization.

• Demonstrate behaviors based on Velera values: Excellence, Innovation, Leadership, Passion, Trust and Diversity, Equity, & Inclusion

• Proven experience launching new products or services in a B2B or B2C environment.

• Strong cross-functional leadership and project management skills.

• Excellent communication and relationship-building abilities.

• Experience working in a matrixed organization with cross-functional teams.

• Familiarity with CRM and sales enablement platforms (e.g., Salesforce, HubSpot, Highspot).

• Experience with pricing strategy, value-based selling, or consultative sales models.

• Ability to balance strategic planning with hands-on execution.

  

About Velera

At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners.   Learn more about our commitment to Diversity, Equity, and Inclusion HERE!

Pay Equity

$95,800.00 - $124,500.00

Actual Pay will be adjusted based on experience and other job-related factors permitted by law.

Great Work/Life Benefits!

• Competitive wages

• Medical with telemedicine

• Dental and Vision

• Basic and Optional Life Insurance

• Paid Time Off (PTO)

• Maternity, Parental, Family Care

• Community Volunteer Time Off

• 12 Paid Holidays

• Company Paid Disability Insurance

• 401k (with employer match)

• Health Savings Accounts (HSA) with company provided contributions

• Flexible Spending Accounts (FSA)

• Supplemental Insurance

• Mental Health and Well-being: Employee Assistance Progr