Digital Media Coordinator

Overview

Coordinates the planning, production and distribution of electronic media to promote awareness, preference and use of the DCH Health System, including, but not limited to website, intranet, online reputation, and internal communications. Supports marketing, events and media relations activities.

 

Responsibilities

 

Coordinates the DCH Health System Web site by updating existing pages within the site and/or adding new pages as needed and according to DCH Web site policies and procedures. Works directly with departments to update/create content for site pages. Updates MD Directory accessed via Web site when advised by Medical Staff office. Oversees periodic redesigns and upgrades to site features. Serves as a liaison between DCH and DCH Web site vendor.

Coordinates any social media activity used to promote the System (i.e., events, news, outreach). Plans a content calendar and schedules posts. Manages the social media posting system.

Develops social media content including writing stories and producing photos and video (either capturing the images personally or coordinating with other staff).

Manages the relationship with the outside vendor used to improve corporate image via online ratings. Monitors and responds (with approved language) to reviews through the vendor platform.

Responsible for administration of inbound messages from website, social media channels and review sites. Oversees the distribution of messages to the appropriate personnel. Directly replies to e-mails or messages when necessary.

Coordinates plans to meet specific communication needs for system departments, and effectively applies departmental resources to achieve agreed upon communication goals.

Provides support, as needed, to produce printed publications/collateral and execute events.

Ensures all products produced reflect the overall mission and brand standards.

Demonstrates creativity, attention to detail and the ability to set and meet tight deadlines.

Regular, consistent and punctual attendance including the flexibility to work nights and weekends, and variable schedule(s) as necessary.

 

DCH Standards:

• Maintains performance, patient and employee satisfaction and financial standards as outlined in the performance evaluation.
• Performs compliance requirements as outlined in the Employee Handbook.
• Must adhere to the DCH Behavioral Standards including creating positive relationships with patients/families, co-workers and colleagues.
• Requires use of electronic mail, time and attendance software, learning management software and intranet.
• Must adhere to all DCH Health System policies and procedures.
• All other duties as assigned.

 

Qualifications

BA required. BA in computer science-related area (with emphasis in web design, web development, writing, broadcast/film) preferred. Two years hands-on experience in a related field.  Web/intranet development skills required.  Communication and writing experience preferred. Demonstrated project management, consultative, analytical thinking, communication, leadership and interpersonal skills. Demonstrated writing, editing and proofreading skills, creativity, resourcefulness and ability to work on multiple projects while meeting tight deadlines and functioning in an environment of changing priorities. Ability to analyze data and write communication plans and reports. Working knowledge of Microsoft Word, PowerPoint, Excel. Working knowledge of desktop publishing software (such as the Creative Suite – InDesign, PhotoShop, Illustrator) and video editing software preferred. Requires use of electronic mail, time and attendance software, learning management software and intranet. Employee must maintain personal automobile liability insurance, and employee must be and remain insurable according to the standards that are established by DCH’s insurer, as they exist at any time. Must be able to read, write legibly, speak, and comprehend English. 

 

Working Conditions:

 

WORK CONTEXT

 

• Extensive contact with others, often requiring coordinating and leading others. 
• Often deals with external customers.
• Extensive use of electronic mail, telephone, and face-to-face discussions. 
• Must be able to effectively write letters, memos, articles, social media posts and other job-related print and electronic communication, and speak publicly.
• High responsibility for outcomes and results. 
• Must be able to work with work groups and teams. 
• Able to perform the duties with reasonable accommodation.

PHYSICAL FACTORS 

• Activities: Talking; hearing; dexterit