Vanity Fair holds a mirror to society by celebrating the best of global culture and investigating the forces that propel it. Pop culture can be profound and current affairs can be ridiculous. Our cast of characters is wide-ranging, wildly diverse, always exceptional, and quite often, with great style. In every medium, Vanity Fair harnesses the tensions of modern life.

Job Description

Location:

New York, NY

Vanity Fair is seeking an experienced and creative social strategist to lead its social media efforts. This role will oversee the VF social team, set high-level social platform strategy, identify emerging opportunities, cultivate on-camera talent, and supercharge Vanity Fair’s social reach. The position reports to Vanity Fair’s global director of audience development, and will work closely with video, analytics, editorial, legal, research and commercial teams. Along with a passion for storytelling, obsessive knowledge of entertainment and pop culture, and attention to detail, the candidate should have a deep knowledge of social media trends and platforms and experience working in a creative or editorial capacity. This role is intended for someone with strong writing skills, experience with live event coverage, and enthusiasm about shaping a leading cultural brand. This is an in-office role based in New York City.

Primary Responsibilities: 

• Take strategic ownership of VF’s social platforms, guiding high-level editorial strategy to increase traffic, revenue, and subscriptions on platforms such as Instagram, TikTok, Facebook, X, Reddit, Bluesky, and more 

• Translate Vanity Fair’s existing short-form, long-form, and audio and visual reporting to social platforms

• Create new formats and strategy for original, social-only reporting and content

• Collaborate with video team on social video strategy; including creating new social-first franchises, reporter-led social video, red-carpet video capture, and more

• Understand and hone the Vanity Fair editorial voice 

• Manage social team members, including overseeing and taking part in the writing, editing, and posting of content

• Collaborate with editors, reporters, legal team, and designers to develop content packages that are optimized for social; including optimizing social headlines, creating launch plans, and more

• Ensure that Vanity Fair is an early innovator on emerging platforms and stays abreast of the latest social-media trends

•  Work collaboratively across markets with global VF aud dev and social teams

• Participate in planning for Vanity Fair’s tentpole events, including Hollywood Issue, the VF Oscar Party, and other awards shows by advising senior leadership and executing social best practices 

• Liaise with studios, publicists, and more to promote film & TV first looks, cover stories, and more 

• Partner with commercial team to execute social sponsorships 

• Advise Vanity Fair contributors and editors on social strategies and ways to increase their individual social presence

• Work in partnership with audience development to continually improve how social media drives loyalty and subscriptions

Desired Skills and Qualifications: 

• 10+ years of experience in social media, preferably in an editorial or audience development capacity

• Experience capturing social video and interviews, particularly on red carpets 

• Experience working with celebrity talent or managing social for high-profile events

• Excellent editorial judgement, writing skills, and ability to capture brand voice to reach new and established audiences

• Professional experience creating and optimizing content for platforms including Facebook, X/Twitter, Instagram, TikTok and more 

• Professional experience with publishing, analytics, and visual tools including Dash Social, Listen First, Parse.ly, InDesign, Canva, Photoshop, and more 

• Confident, collaborative, and communicative with a desire to thrive in a fast-paced media environment

• Outstanding organizational skills, focus, and attention to detail

• An interest in pop culture, Hollywood, and news/politics

• Must complete an edit test

The expected base salary range for this position is from $133,000-$153,000. S