Associate Director, CRM Commercial Field Optimization

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Data Analytics & Computational Sciences

Job Sub Function:

Data Science

Job Category:

People Leader

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

We are searching for the best talent for Associate Director, CRM Commercial Field Optimization

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine 

Johnson & Johnson Innovative Medicine is currently seeking an Associate Director, CRM Commercial Field Optimization to join our Customer Engagement & Digital Transformation team located in Titusville, NJ.

Purpose:

The Associate Director, CRM Commercial Field Optimization serves to lead the transition to a next generation CRM platform across US field sales teams.  This individual will define requirements and shape solutions for all capabilities across field sales teams, including representatives, managers and Regional Directors. This role may also address specific needs for groups such as Clinical Educators, Thought Leader Liaisons and similar. Additionally, this role will interface with peers managing Medical, Account Management, Patient and Change Management to ensure a cohesive and well-integrated field enablement platform is delivered. This position will report to Director, CRM Field Optimization.

You will be responsible for:

Main Responsibilities:

• Leads design and delivery of field commercial capabilities in iCONNECT and related systems. Works with business partners to define requirements, prioritize and implement.

• Develop product strategy for CRM locally while coordinating with global initiatives. Leads next generation CRM project for all identified users under field commercial track.

• Ensure the process model supports end-to-end customer journeys, orchestration across different customer facing roles in a compliant manner and in alignment with all policies and procedures (Safety/PV, Quality, Regulatory, Legal, Healthcare Compliance).

• Sets Product Roadmap and leads development effort, in partnership with JJT, for all capabilities in CRM platform and other identified systems.

• Partners with field sales leadership to develop strategy for initial deployments, ongoing adoption and continuous improvement/enhancements.

• Partner with learning and development teams to develop role-based training, playbooks, and communications. Drive adoption of standardized practices; champion behavior change with local leadership.

• Define success metrics for CRM Commercial capabilities (adoption, case cycle time, activity effectiveness, quality/compliance).

• Identify opportunities to reduce manual effort through AI-driven automation and intelligent orchestration. 

• Measure ROI of AI capabilities in CRM specific to field commercial teams.

• Translate business goals into AI use cases and modelling requirements. Ensure proper training and monitor user adoption.

• Partners across S