Customer Marketing, Brand Campaigns Senior Analyst

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Role Description: 

We’re looking for a highly organized, collaborative marketer to join the Story Activation team and help amplify customer success stories across brand campaigns, global programs, social media, YouTube, executive communications, digital, and sales enablement.

Sitting within the Customer Marketing organization, this role ensures that customer stories are integrated strategically and consistently across internal and external channels. This person will manage internal processes to share these stories across Salesforce, drive internal amplification, publish the stories on our website, and jump in to write Slack and social posts.

The ideal candidate is a strong communicator and writer who can work cross-functionally to connect the dots between story assets and campaign needs. If you're passionate about driving impact through customer storytelling and thrive in a fast-moving, collaborative environment, this is the role for you.

• Collaborate with brand, global campaigns, social, digital, sales enablement, and executive communications teams to amplify customer stories across internal and external channels.

• Publish finalized customer stories on Salesforce.com using our CMS, coordinating with content owners to ensure accurate and timely posting.

• Partner with the executive communications team to help build a scalable program for integrating customer stories into exec presentations, social posts, and internal moments.

• Write short-form content such as Slack or social posts to help executives and internal champions share recent customer stories with their teams or networks.

• Track engagement with customer stories and monitor who is amplifying them, where they’re being shared, and how they’re performing to identify opportunities for broader reach and reuse.

Required Skills:

• 4-7 years of experience in marketing, content management, or a related field, preferably in a tech or B2B environment.

• Strong written and verbal communication skills, with the ability to convey customer success stories clearly and effectively to a variety of internal teams and external stakeholders.

• Excellent organizational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment.

• Strong collaboration skills and experience working cross-functionally with teams across marketing, sales, and executive communications.

• Self-starter with the ability to prioritize and manage a pipeline of stories with minimal supervision.
   

Preferred Skills:

• Experience working with content management systems (CMS), particularly in publishing or updating web content.

• Familiarity with Salesforce products and tools, such as Salesforce CMS, Sales Cloud, or Marketing Cloud, is a plus.

• Experience with social media platforms and their use in corporate communications and marketing strategies.

• Experience in executive communications or preparing content for C-suite leaders.

• A creative and strategic mindset with the ability to identify new opportunities to amplify customer stories.

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