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TikTok Shop - Strategy & Operations Manager, Merchant Growth

TikTok
Los Angeles, United Statesfull_timeVerifiedPosted 11 Mar 2026

About the role

About the Team

The global e-Commerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.



Responsibilities

- Develop and implement strategies to support merchant onboarding, growth, and long-term success on TikTok Shop.

- Identify opportunities and operational challenges within the merchant ecosystem, and design structured initiatives to improve merchant performance and platform supply.

- Partner closely with industry teams, operations teams, and product teams to translate strategic initiatives into scalable programs that can be effectively implemented by frontline teams.

- Leverage product capabilities and platform tools to build scalable solutions that improve merchant enablement and operational efficiency.

- Analyze merchant performance data and ecosystem trends to identify growth opportunities and continuously refine merchant strategies.

- Led cross-functional projects to implement merchant growth initiatives and ensure alignment across stakeholders.

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Company

TikTok

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