Associate, Product Marketing (Remote)

Join us on our mission to create a completely new, 100% digital bank that truly serves customers' best interests. We are a close-knit and fun-loving team of seasoned financial services professionals who came together for the challenge of building a bank from scratch - and we are committed to doing it all the right way (from technology infrastructure to modern marketing to customer experience).

The anticipated salary range for this role is between $80,000.00 and $130,000.00. The specific salary offered to an applicant will be based on their individual qualifications, experiences, and an analysis of the current compensation paid in their geography and the market for similar roles at the time of hire. The role may also be eligible for an annual discretionary incentive award. In addition to cash compensation, SMBC offers a competitive portfolio of benefits to its employees.

We work with the flexibility and speed of a start-up. But we also have significant stability and capital from being part of the SMBC Group (Sumitomo Mitsui Banking Corporation). SMBC is the second largest bank in Japan and the 12th largest bank in the world with operations in over forty countries. And SMBC is committed to disrupting the US marketplace with ground-breaking products.

It is the best of both worlds, and we are seeking proven marketing leaders to propel us towards a national launch. We have both the ambitious growth plans and the 'patient capital' necessary to execute a multi-year plan. Join us on the journey to deliver an exciting concept of evolved banking.

SUMMARY:

• We are looking for an entrepreneurial product marketer with a flexible, collaborative working style who has a proven track record of launching and scaling consumer products. 
• You will be responsible for driving the marketing strategy  for key financial products, developing a multi-channel marketing plan  that will utilize relevant channels to meet acquisition goals. 
• This role is exciting because it will help define and execute consumer-facing campaigns for key products.
• You will work closely with Product Owners to understand the business as well as other Marketing team members, including Growth, Content, and Operations.  
• You will partner with cross-functional groups like Customer Experience, Design, Operations, and Legal + Compliance partners to collaborate on strategic initiatives and launch campaigns. 
• As part of the Product Marketing team, this role will be instrumental in both marketing existing products and scaling the next level of growth.  
• Define market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform campaign
• You’re a champion for project management and regulatory compliance, ensuring all marketing is sheparded through the required routing process. 

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Execute end-to-end GTM strategy for your product areas, including messaging, positioning, launch planning, acquisition channels, and customer adoption.
• Lead development and execution of ongoing mail/digital (i.e. email, SMS, social, app) customer campaigns and testing initiatives for the target segment
• Collaborate with Product teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies to achieve KPIs 
• Influence internal decision makers with formal recommendations and informal networking through excellent communication
• Serve as marketing lead and key liaison with cross-functional teams for creative socialization & approvals including partners from: Product (P&L owners), Research, Legal etc. 
• Develop a detailed understanding of the customer acquisition funnel, personas, and use cases to drive marketing asset development.
• Define market research and customer intelligence projects with internal teams and agency partners to harvest insights and inform campaigns
• Synthesize marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
• Work with marketing team members to connect martech capabilities to marketing possibilities across targeting, creative, and experience journeys that leverage high CX moments.
• Lead and manage creative processes, working with internal creative teams and agency partners, and writing effective creative briefs to develop breakthrough product messaging across relevant channels, including SEM, paid social, display, and direct mail. 
• Work proactively in an agile environment and identify when to work outside the process in whitespace.
• Ability to balance big picture strategic thinking with acute attention to detail.

POSITION SPECIFICATIONS: