General Manager

COMPANY OVERVIEW

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. 
 
Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis. 
 
At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism. 
 
If you’re interested in joining our mission, click the below links to join our team today!

MISSION STATEMENT

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

Reporting to the Regional Vice-President, the General Manager is the leader responsible for the overall commercial operation of the MA/NY regions.  This individual will be responsible for managing the sales team, maintaining positive business relationships to ensuring achievement of sales targets and individual sales KPIs across our portfolio of brands. The General Manager will be accountable for creating territory level plans to hit goals, including customer marketing and promotions, galvanizing a cross-functional team under a common growth platform with accountability for the P&L, hitting internal and external targets, and creating the necessary connections to operations, marketing, and other cross-functional teams. This individual will work to identify innovative and creative services and solutions to expand our branded products in the market. The leader of this geography will ultimately be responsible for revenue growth, profitability, and creating a sustainable growth plan to capture market share in both the short and long-term.

CORE JOB DUTIES 

• Responsible for overseeing all sales in the states of Massachusetts and New York. 
• Lead and manage a highly productive, motivated, and driven sales team through strong communication, empowerment, reward, and coaching techniques.
• Responsible for the achievement of quarterly revenue & profit goals in the state, including setting individual sales targets and plans.
• Responsible for managing the company’s top customer relationships.
• Develop and track key performance metrics by Sales Representative to measure door penetration, unit and revenue velocity, re-order rates and frequency.
• Responsible for design, development, and implementation of comprehensive annual trade programs in support of strategic sales plan.
• Develop timely sales reports and provide insight regarding outcomes of programs and promotions
• Forecast sales figures and inventory requirements for the region.
• Lead the participation of our brands at key events such as the High Times Cannabis Cup
• Develop short- and long-term strategies in partnership with senior team members and provide the leadership necessary for the successful design, development, and execution of that strategy to achieve measurable outcomes in a timely, cost-effective manner.
• Work closely with National Accounts, Operations, Cultivation, Innovation and Marketing partners to drive portfolio growth.
• Support preparation of the Annual Operating Plan (AOP) to Executive Leadership identifying strategies for growth.
• Support preparation of Quarterly Business Reviews (QBRs) for Executive Leadership, identifying performance to plan, Risks and Opportunities (R&O) with analysis and recommendations around gap closure.

REQUIRED EXPERIENCE, EDUCATION AND SKILLS  

• 10+ years pr