Marketing Manager, AMERS

Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.

Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market. 

Come help us bring modern software to modern science.

ROLE OVERVIEW

We are seeking a passionate and results-oriented Marketing Manager to drive our field and demand generation marketing efforts across the AMERS region. This role is a unique opportunity to shape regional strategy and drive Benchling’s growth in the Americas. You’ll be responsible for the strategy, planning, and execution of integrated marketing programs that engage key personas, generate high-quality pipeline, and support revenue growth for the region.

You will bring a strong understanding of B2B SaaS marketing and excel at crafting and optimizing full-funnel campaigns. You thrive in  a collaborative, performance-driven environment and love testing, learning, and scaling what works.

The ideal candidate is equal parts strategic and hands-on, able to manage end-to-end campaign execution while contributing to high-level regional marketing planning.

RESPONSIBILITIES

• Lead the marketing strategy and execution for a designated territory in the AMERS region, aligned with pipeline goals, market dynamics, and regional opportunities.
• Design and execute integrated, multi-channel campaigns (digital, field, and partner-led) that engage target personas and drive pipeline in key markets.
• Collaborate closely with regional sales leadership and account executives to develop territory plans, support field needs, and align on pipeline and revenue goals.
• Plan and execute field events, third-party conferences, executive dinners, and customer experiences that align with campaign objectives.
• Localize messaging and content for regional markets in partnership with product marketing, brand, and content teams.
• Establish campaign KPIs and use dashboards to report on pipeline contribution, lead conversion, and overall campaign performance.
• Work with marketing operations to ensure accurate attribution, lead management, and campaign tracking.
• Apply a test-and-learn approach to refine campaign and program strategy based on performance insights and feedback.

A few examples of the types of projects you’ll work on

• Plan and organize industry, owned, and partner events to drive pipeline and accelerate in-pipe deals.
• Collaborate with our cross-functional marketing team to drive a high-performing nurture stream for our target personas in the AMERs.
• Develop and execute digital marketing campaigns to increase lead generation and engagement.
• Run quarterly marketing/sales planning sessions to align on campaign performance and upcoming GTM motions.

QUALIFICATIONS

• Proven B2B marketing experience, ideally in enterprise SaaS or life sciences/biotech, with a strong foundation in demand generation and field marketing.
• Proven track record of owning and executing integrated marketing programs that drive pipeline and revenue—across digital, field, content, and partner channels.
• Experience supporting field sales teams with strong interlock, communication, and alignment on goals.
• Strategic thinker with strong analytical skills—you love data and know how to use it to inform decisions and improve performance.
• Familiarity with marketing and CRM tools such as Salesforce and Marketo.
• Excellent project management and organizational skills; ability to manage multiple campaigns and stakeholder groups.
• Ability to thrive in a fast-paced, collaborative, and high-growth environment.
• Excellent English and communication skills required.
• Bachelor’s degree in marketing, communications, business, or a related field.

 

HOW WE WORK

Flexible Hybrid Work: We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week.

SALARY RANGE

Benchling takes a market-based approach to pay.  The candidate's starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and work location. For this role the base salary range is $139,000  to $188,129.

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