VP, Product Marketing & Field Enablement

At Swoop, our mission is simple: Improving patient outcomes. As a market leader in AI-driven, data-powered, and privacy-compliant healthcare engagement, we connect the signals that drive earlier diagnosis, better treatment decisions, and sustained adherence.

Our integrated, privacy-safe platform, enables life sciences companies to drive measurable patient and commercial outcomes with actionable intelligence — spanning patient and HCP audience targeting, community engagement, AI-powered web solutions, coordinated omnichannel activation, and prescription fulfillment.

We believe our people are our greatest asset. Swoop fosters a culture of innovation and continuous learning, providing employees with rich opportunities for professional growth. This commitment to our team earned us the "Best Places to Work" recognition from Business Intelligence Group in 2025 and 2026. We are driven by a patient-first philosophy and passionate about leveraging technology to create a healthier future. 

After becoming an independent company in 2024, Swoop experienced significant growth and demonstrated an unwavering commitment to innovation, talent development, and enhancing the patient experience. Our acquisition of MyHealthTeam in January 2025 and Nimble in May 2026 helped us further bridging the gap between healthcare brands and patients for more impactful and targeted engagement. Empowering millions of patients nationwide to connect, share resources, and access medically verified information to better manage their health. MyHealthTeam hosts the largest and most engaged patient social networks in healthcare, offering more than 70 condition-specific communities for chronic and rare conditions. As a prescription fulfillment and patient engagement platform, Nimble empowers independent and regional pharmacies to deliver a modern, consumer-friendly healthcare experience while streamlining pharmacy operations.

If you're a driven professional seeking to make a real difference in healthcare marketing at a fast-growing, innovative company, join Swoop and help us revolutionize how brands connect with patients and HCPs. 

About the role

The VP, Product Marketing & Field Enablement is responsible for developing Swoop’s commercialization strategy, portfolio narratives, sales plays, and scalable enablement programs that empower Sales, Partnerships, and Client Success teams to accelerate growth across the Swoop portfolio.

This leader serves as the strategic bridge between Product, Commercial, Partnerships, and Marketing teams, ensuring Swoop’s solutions are effectively positioned, launched, adopted, and commercialized across life sciences brands, agencies, and strategic partners.

The role is responsible for creating scalable commercial resources, strategic frameworks, and repeatable market narratives that support multiple clients, therapeutic areas, and market opportunities. Client-specific opportunity development, customized account strategies, pricing and packaging recommendations, proposal development, and deal execution remain the responsibility of Sales and Client Success teams.

Duties and Responsibilities

Strategic Go-to-Market Leadership

●      Lead commercialization and go-to-market strategy across Swoop’s portfolio, including audience intelligence solutions, media activation, communities, web solutions, AI-powered offerings, SwoopRx solutions, strategic partnerships, and acquired capabilities.

●      Develop launch frameworks and readiness plans that align Product, Sales, Partnerships, Client Success, and Marketing teams around common objectives.

●      Define market segmentation, positioning, messaging, packaging, and competitive differentiation strategies that strengthen Swoop’s market leadership.

●      Establish launch prioritization, impact assessment, and field readiness processes to ensure successful market adoption.

Portfolio Positioning & Commercial Storytelling

●      Lead development of compelling portfolio narratives, value propositions, and differentiated messaging that resonate with pharmaceutical manufacturers, agencies, and healthcare marketing stakeholders.

●      Oversee the Product Marketing team in creating scalable commercial resources that translate complex solutions into customer-centric business outcomes.

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