Consumer Audiences Lead, IQVIA Digital (Remote)

To be eligible for this position, you must reside in the same country where the job is located.

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry.  Learn more at www.iqviadigital.com

Role Summary: The Consumer Audiences Lead is responsible for driving our portfolio of consumer audience products for the benefit of the Digital Enablement business, its partners, and clients. This role will lead our efforts in developing and delivering to the market a range of approaches to the creation of consumer audiences to be used in the delivery of healthcare messaging. You'll harness your expertise in DTC marketing, audience development and delivery, along with secondary expertise in product development, data science, and go-to-market strategies to create advanced audience products that drive the success of marketing initiatives.

Responsibilities:

• Overview
  • Responsible for managing requirements and all activities for the Consumer Audience  product family including product definition and planning through production, release, and end of life, ensuring quality standards are met and that the product/s support the company’s overall strategy and goals.
  • Specializes in assessing and understanding the market, defining product strategy, vision, and overall roadmap prioritization and planning.
  • Details the product specs, prioritizes, and translates requirements to story points.
  • Identifies gaps and provides expertise in business requirements for system functional specifications and scales new and current systems, processes, and procedures in a cost-effective manner.
• Product Strategy
  • Drive strategic vision for the Consumer Audiences product portfolio to meet business objectives.
  • Work closely with internal and external stakeholders to understand market needs.
  • Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
  • Oversee the development of the Consumer Audiences product roadmap. Define and prioritize features and enhancements based on customer feedback, business impact, and ROI. Collaborate and support a unified product roadmap within IQVIA Digital and broader IQVIA.
  • Collaborate with other parts of IQVIA where similar challenges are being addressed.
  • Stay abreast of changes to U.S. law and regulatory environment which might affect Consumer Audiences development. Work with stakeholders to adapt to new or emerging restrictions.
• Product Operations
  • Lead the operational aspects of the Consumer Audiences portfolio, ensuring seamless integration and cross-teams collaboration within IQVIA Digital and the broader IQVIA. Ensure the operational success of direct reports.
  • Monitor and troubleshoot any operational issues regarding the Consumer Audiences  portfolio.
  • Establish and track key performance indicators (KPIs) to measure product success and inform decision-making.
  • Identify areas where consumer audience data can be expanded (or reduced) to meet our needs and those of our clients. Work with direct reports to address these areas.
  • Oversee information governance and privacy issues relating to Consumer Audiences products within IQVIA Digital. Collaborate with IQVIA’s RBU and Global Information Governance and Legal on standards, policies, and best practices.
  • Oversee the internal evangelism and education regarding Consumer Audiences products to IQVIA Digital staff, internal and external partners, and clients.
• Go To Market (GTM)
  • Work closely with GTM leadership to ensure the product team is supporting the GTM efforts.
  • Serve as a pre-sales subject matter expert. Be comfortable presenting the Consumer Audiences products or portfolio to clients.
  • Resolve any post-sales issues with clients.
• Financial
  • Oversee all internal financial, pricing, legal, contracting framework, and information governance regarding Consumer Audience products.
  • Monitor sales performance and adjust strategies as necessary to meet or exceed targets.
• Management
  • Plan, assign, and guide direct reports.
  • Appraise performance and guide professional development.
  • Address employee relations issues and resolve problems.