Sr Product Marketing Specialist

<div class="content-intro"><p>Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.&nbsp;&nbsp;Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. &nbsp;Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.&nbsp;&nbsp;Join us and become a part of a company that is shaping the future of technology.&nbsp;&nbsp;At LG, we strive to make Life Good for Everyone.&nbsp;&nbsp;</p></div><p>&nbsp;</p> <p>We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value.&nbsp; At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!</p> <p><strong>Be with the Industry Innovation Leader</strong></p> <p><strong>THE OPPORTUNITY</strong></p> <p>In collaboration with the Marketing Leader, develops go‑to‑market strategy and execution plan and product messaging for assigned HVAC categories.</p> <p><strong>What you will do</strong></p> <ul> <li>Develops product messaging and positioning based on guidance from senior leaders and Product Management.</li> <li>Translates technical features and regulatory requirements into customer‑facing content.</li> <li>Creates persona‑based messaging for contractors, distributors, reps, and engineers.</li> <li>Maintains product messaging documents and updates them as market conditions evolve.</li> </ul> <p><strong>Go‑to‑Market Strategy &amp; New Product Introduction (NPI)</strong></p> <ul> <li>Supports cross‑functional NPI planning and execution.</li> <li>Builds launch materials such as sales tools, competitive comparisons, and channel content.</li> <li>Coordinates with Sales, Channel Marketing, and Training to ensure readin