Specialty Sales Director

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
• PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

• 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
• CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

Are you infatuated with the underdog? Do you get a thrill out of partnering with hidden gems? And do you believe that a well-placed sunglasses rack can change the world?! We’re looking for a Specialty Sales Director to make sure goodr can be found in every boutique account out there. You’ll be the fearless captain overseeing our specialty relationships, making sure our shades are in all the right niche places. Get ready to lead a team, hit those sales goals, and show everyone that “bigger” accounts aren’t always “better.”

RESPONSIBILITIES

LEADERSHIP

• Lead by example by consistently living into goodr’s values of Fun and Authenticity 
  
• Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
  
• Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
  
• Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
  
• Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
  
• Own your team’s budget and ensure its accuracy
  
• Use imagination and wisdom to set team goals and communicate them clearly
  
• Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
  

ROLE SPECIFIC

• Build and execute strategic growth plans for specialty retail partners across the U.S. (running, outdoor, boutique fashion, surf, ski, and other specialty categories)
  
• Develop and stand up processes for specialty account management — creating the playbook for growth, reporting, and relationship management in this channel
  
• Design unique account strategies tailored to specialty retail needs, driving sales growth and brand presence
  
• Establish account-level sales goals, KPIs, and forecasting processes to align specialty business growth with company objectives
  
• Cultivate strong partnerships with specialty retailers through joint planning, high-touch account management, and creative collaborations
  
• Monitor industry trends, regional opportunities, and competitor activity to inform specialty strategies and uncover new busin