Senior Director, Global Brand Marketing (Hybrid Role - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role: 

OLAPLEX seeks a strategic and commercially minded Senior Director of Brand Marketing to lead the global brand and growth strategy for our Pro Technical, Treatments, and Styling categories. This is a pivotal leadership role with accountability for driving brand-building campaigns, category storytelling, and commercial performance across key product franchises.

You will own the category brand strategy and commercialization approach, shaping how we bring innovation to market and maximize core product growth. Reporting to the SVP of Global Marketing, you will oversee a team of category brand managers and act as a critical cross-functional leader partnering with Innovation, Commercial, E-commerce, Creative, Paid Media, Influencer, Social, and Education teams.

This role blends business leadership, brand strategy, and campaign execution, making you a key player in driving both short-term results and long-term brand equity.

Key Responsibilities

Category Brand Leadership & Commercial Ownership

• Lead the brand strategy and positioning for the Pro Technical, Treatments, and Styling categories, defining how the Olaplex brand shows up across product franchises
• Own category-level commercial performance and brand health metrics, driving sustained growth across professional, DTC, and retail channels
• Partner with the Innovation team to shape go-to-market strategy for new product launches, providing marketing leadership on positioning, claims, messaging, and global commercialization plans
• Monitor market dynamics and performance, driving core product growth and lifecycle management strategies

Campaign & Content Leadership

• Architect brand-defining 360 campaigns that deliver both breakthrough storytelling and commercial impact
• Lead end-to-end go-to-market excellence, from strategy to execution across launches, seasonal moments, and evergreen category storytelling
• Develop full-funnel campaign content strategies, partnering closely with Creative, Paid Media, Influencer, Social, and E-commerce teams to maximize cultural relevance and performance impact
• Ensure professional authority remains central to all storytelling, reinforcing Olaplex’s leadership in healthy hair solutions

Cross-Functional Strategic Leadership

• Act as the category marketing lead across the business, aligning cross-functional partners around brand priorities and category objectives
• Drive go-to-market alignment with Commercial teams, ensuring strong retailer narratives, sell-in readiness, and business-driving plans
• Lead partnership with E-commerce teams to deliver best-in-class PDP storytelling, digital assets, and conversion-driving strategies
• Align with Education and Professional teams to ensure stylist-first storytelling across all activations and touchpoints
• Represent category priorities and brand strategy in key commercial meetings, performance reviews, and retail planning sessions

Investment Strategy & Budget Ownership

• Own the category marketing budget, responsible for non-working dollar allocation across content creation, sampling, brand activations, and toolkits
• Define strategic KPIs tied to brand equity, commercial performance, and competitive health; lead tracking and post-campaign evaluation
• Collaborate closely with Paid Media to align investment priorities based on brand priorities and focus areas, while not owning day-to-day paid media optimization
• Ensure proactive budget management and reallocation in response to business performance and brand needs

Team & Talent Leadership

• Lead and develop a team of Category Brand Managers, fostering a high-performance culture with a focus on strategic thinking, commercial impact, and brand leadership
• Coach and mentor team members, providing clear growth paths and hands-on development
• Contribute as a senior leader within Olaplex’s global marketing organization, influencing broader brand priorities beyond your immediate category

About You:  

• 12+ years of progressive experience in brand marketing,