Senior Specialist, Field Digital Channels Engagement SME

Job Description

Our Field Engagement Digital Innovation team is dedicated to delivering innovative experiences to our users and customers.  We translate their needs into solutions that are personalized and effective while staying meaningful and compliant.

This Digital Channel SME will collaborate with Marketing/Promotion and agile Digital Engagement Teams and provide expertise on both Veeva CLM and Veeva Approved email channels.  Reporting to the Field Digital Channel Lead, this role will manage cross-functional projects to execute and realize the US Digital Strategies Roadmap through Veeva and related capabilities. The organization will be looking for this role to translate strategies into workable solutions that provide optimal customer experience, while working to define the appropriate guidance and standards to ensure digital marketing resources are meaningful to customers and compliant.

Success in this role will require strong Veeva CRM and Salesforce knowledge, project management skills and an effective partnership across many functions including Sales, Sales Leadership, Account Executive Leadership, US Market Operations, IT, Training, Compliance, Legal, and Communications. 

Key responsibilities of the Digital Channel SME, include the following:

• Define and coordinate execution for new Veeva CLM and Field Email capabilities with Digital Engagement team members, Sales Leadership, Account Executive Leadership, US Market Operations, Digital Publishers, Creative Agencies, IT, Training, Compliance, Legal and Communications as appropriate

• Manage Digital Channel Capabilities to ensure promotional resources are designed based on the optimal CX/ UX

• Lead / support pilot initiatives to implement new capabilities and to operationalize them for re-use in the organization across brands or channels

• Oversight of marketing digital publishing vendors

• Support approved email and Veeva CLM through brand launches, managing timelines and communication as needed

• Facilitate the integration between marketing / promotion, legal/regulatory and technical teams to ensure compliance with channel standards and offer SME support

• Maintain above brand templates and facilitate approvals through Digital Standards Review Team (DSRT, formerly IMRT)

Qualifications:

Minimum Requirements:

• Minimum of 5 years of experience in sales operations, marketing operations, digital channel innovation in the pharmaceutical/life sciences industry and at least a High School Diploma/GED.

• Experience working with and implementing technology products and solving consumer needs; including Veeva CRM, Salesforce, and/or Veeva Vault Promomats

• Experience in end-to-end medical/ legal review and delivery processes

• Strong program/project management experience, having to manage multiple projects simultaneously and foster collaboration with colleagues

• Ability to negotiate and influence key stakeholders, and lead without authority

• Ability to manage business processes; including design, championing, and communication plans

• Experience with developing and managing standards and guidance documentation

• Demonstrated cross-functional leadership skills and ability to collaborate across the organization and with external agencies / vendors to drive work toward a common goal

• Leadership Skills including:

  • Execution Excellence - taking prompt action to accomplish work goals, per compliance standards; taking action to achieve results beyond what is required; being proactive.

  • Strategic Planning - prioritizing and planning; establishing an action plan for self and others to complete work efficiently and on time by setting priorities, establishing timelines and leveraging resources

  • Change Catalyst - demonstrating adaptability; maintaining effectiveness when experiencing major changes in work responsibilities or environment (e.g., people, processes, structure, or culture); adjusting effectively to change by exploring the benefits, trying new approaches and collaborating with others to make the change successful

  • Ownership and Accountability - taking ownership; setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed

Preferred Qualifications:

• BS/BA degree

• Knowledge/ experience with the US marketplace

• Understanding of launch products and timelines

• Experience working in an agile environment or scrum framework