Senior Director, Global Marketing

Department
 

Booth Marketing and Communications

About the Department
 

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary
 

The Senior Director, Global Marketing is responsible for developing and executing go-to-market strategies that drive brand awareness, engagement, and lead generation, effectively attracting and engaging target audiences to further increase awareness of Chicago Booth as an elite global business school. This role requires an individual with a deep understanding of domestic and global markets, strategic thinking, and a track record of leading successful marketing campaigns across multiple regions. The role will work closely with internal and external partners to ensure strategies are effectively developed and implemented across programs and reflect the enterprise's goals and our diverse suite of academic programs and offerings. The Senior Global Marketing Director will lead a digital social, search, email, and public relations team, working closely with cross-functional teams to ensure alignment and achieve organizational goals.

Responsibilities

• Develops comprehensive, impactful advertisement strategy, encompassing lead generation, engagement, and conversion to support the admissions cycle and drive qualified leads to Chicago Booth.
• Leads and guides cross-functional teams in planning, conceptualizing, and executing unified, multi-channel marketing campaigns for Chicago Booth.
• Oversight of all integrated marketing campaigns, ensuring creative deliverables are met and aligned with overall campaign objectives.
• Leads annual planning meetings.
• Collaborates with and manages various contracted external agencies to create marketing and media plans and develop innovative and creative design campaigns.
• Develops, implements, and reports out on KPIs for key marketing initiatives.
• Manages the marketing advertisement budget under an always-on model, ensuring efficient allocation and ROI evaluation.
• Leverages analytics to measure marketing effectiveness, using data-driven insights to optimize strategies and identify opportunities for growth and innovation.
• Provides recommendations and insights to senior leadership on improvements to marketing processes that will drive scalability, ROI, and efficiency into key areas for continuous enhancements.
• Stasy ahead of industry trends and maintains a keen awareness of the competitive landscape.
• Plans, develops, designs and implements the strategic marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs.
• Provides leadership and supervision to staff, usually other senior managers and/or managers, including selection and development of staff.
• Performs other related work as needed.

Minimum Qualifications
 

Education:

Minimum requirements include a college or university degree in related field.

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Work Experience:

Minimum requirements include knowledge and skills developed through 10+ years of work experience in a related job discipline.

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Certifications:

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Preferred Qualifications

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