Senior Media Buyer

Our Story

TopDog Law is not your typical law firm. We're a nationally scaling personal injury firm built for impact and growth — owning the client experience end-to-end, from marketing and intake through litigation. We believe that world-class marketing, paired with exceptional legal talent and operations, creates better experiences and outcomes for clients and the business alike.

Over the past three years, we've grown 2–3x year over year, setting a new standard on the marketing side of the personal injury space and proving what's possible when strategy, speed, and execution align. Now we're applying that same discipline and innovation to firm operations, case management, and national scale — intentionally building the infrastructure, systems, and teams to grow without sacrificing quality, culture, or accountability.

We are a fully remote team that share trust, open communication, and a commitment to doing great work. If you love ownership, thrive in a fast-moving environment, and want to help build something exceptional, you'll feel right at home here.

The Opportunity

Top Dog Law is one of the fastest-growing personal injury law firms in the country. We build campaigns that ring phones and fill pipelines — not brand awareness plays. We're seeking a results-driven Media Buyer to join our performance marketing team, with a primary focus on lead generation across paid digital channels.

The ideal candidate has deep hands-on experience in lead generation media — legal, insurance, home services, or comparable high-intent verticals. We will also consider strong candidates from ecommerce or CPG backgrounds who demonstrate a clear understanding of lead-gen funnel dynamics and platform fundamentals.

What You Will Own

Paid Advertising + Customer Acquisition

• Own hands-on media buying across all core platforms: Google (Demand Gen, YouTube), Meta (Facebook/Instagram), TikTok, Snapchat with lead quality metrics as the primary KPI

• Execute campaign builds including audience segmentation, creative testing frameworks, budget pacing,

and bid strategy optimization

• Monitor daily performance across channels — flagging anomalies, scaling winners, and pausing

underperformers through a structured decision-making process

• Familiar with building out new lead forms and optimizing landing page experience

• Understanding of pixel and data integrity to ensure all events are firing correctly

• Expand into emerging channels as appropriate:

• AppLovin, Programmatic, Display, OLV, streaming, podcasts, CTV

• Loves data, pushes performance. Fast, Hungry, Highly Accountable

Campaign Management & Optimization

• Set up, launch, and continually optimize campaigns across Google Demand Gen, Meta, YouTube, TikTok, Snapchat and additional platforms

• Continually test audiences, creatives, landing pages, and offers — documenting learnings and presenting results

• Manage and adjust budgets, targeting parameters, and bid strategies to maximize qualified lead volume and CPL efficiency

• Coordinate with intake and operations teams to connect ad spend to downstream case quality, using that data to inform ongoing media strategy

Creative Collaboration

• Partner with the creative team to brief ad concepts, provide performance-based feedback, and identify winning hooks, formats, and messaging angles (familiarity with Motion is a plus)

• Develop or contribute to ad copy, asset specifications, and landing page recommendations to maximize campaign performance

Reporting & Analytics

• Work with decision science team to enhance dashboard reporting and build dashboards to fit your needs

• Analyze dashboard performance daily across all channels to make data driven decisions

• Build and maintain performance dashboards that surface actionable insights on CPL, lead quality, conversion rates, and spend efficiency

• Prepare regular performance updates or reports, covering goals, results, and forward-looking strategy

• Conduct market research to identify new opportunities and ensure the program remains innovative and growth-oriented

Vendor & Budget Management

• Build and maintain relationships with media partners and platform reps to stay ahead of new products, be