Brand and Engagement Activation Specialist

Company Description

Oxfam is a global organization that fights inequality to end poverty and injustice. We offer lifesaving support in times of crisis and advocate for economic justice, gender equality, and climate action. We demand equal rights and equal treatment so that everyone can thrive, not just survive.

Oxfam America is a remote/hybrid work environment with the option of working in person from our offices in Boston, MA or Washington DC. However, employees should reside in one of the following states:  ME, NH, VT, MA, RI, CT, NY, NJ, PA, DE, WV, VA, MD, NC or DC. 

Job Description

The Brand and Engagement Activation Specialist plays a crucial role in elevating Oxfam America’s brand awareness, fostering audience engagement, and driving impactful campaigns. Aligned with Oxfam's mission to fight inequality and end poverty and injustice, this position collaborates closely with multiple teams, including Brand and Engagement, Creative Hub, Content, Digital, Campaigns, Resource Development, and Advocacy, Alliances, and Policy (AAP). The Specialist is responsible for executing strategies that effectively communicate Oxfam America’s brand story, messages, and values. This includes significant involvement with key programs such as Music Outreach and Oxfam Hunger Banquet, ensuring these initiatives align with and enhance Oxfam’s overall mission and engagement goals.

PRIMARY RESPONSIBILITIES

• Develop and execute innovative brand activation plans that resonate with diverse audiences, emphasizing Oxfam America’s mission to fight inequality.
• Conceptualize and implement creative strategies to engage consumers authentically, supporting and expanding Oxfam America’s public profile and impact in the United States.
• Organize and oversee brand activation events, program launches, and promotional activities, particularly in music outreach and hunger banquet programs, to highlight Oxfam America’s work and impact.
• Assist in the recruitment, training, and management of volunteers for engagement events, collaborating closely with the Advocacy, Alliances, and Policy (AAP) activist program.
• Ensure seamless coordination between volunteers and campaign execution, fostering a strong sense of community and shared purpose among participants.
• Collaborate with cross-functional teams, including Public Engagement, Digital, Campaigns, and Resource Development, to ensure successful execution of events that inspire action and support for Oxfam’s mission.
• Collaborate with the Senior Manager, Brand & Engagement to keep track of and report on budgets for brand campaigns.
• Optimize spending to achieve maximum impact while expanding brand awareness in the US.
• Track engagement and activation metrics to assess the effectiveness of brand initiatives.
• Prepare regular reports on campaign performance, ensuring coordination and transparency across teams, and using insights to inform future strategies.
• Lead end-to-end project management for brand initiatives, ensuring projects are completed on time, within scope, and aligned with Oxfam America’s objectives.
• Manage event schedules, logistics, and vendor relationships to ensure timely and efficient execution of brand activation activities.
• Oversee the logistical aspects of events from planning through to execution, ensuring a smooth and impactful experience for all participants.

POSITION EXPECTATIONS

• Will stay abreast of professional standards, trends, and issues affecting this set of responsibilities, demonstrating continuous learning of the field.
• Will work effectively and collaboratively in support of building a team-based, problem-solving work culture treating all persons with dignity and respect and will be familiar with and committed to Oxfam America mission, values, and goals.
• Will have a fundamental understanding of gender justice and diversity within key areas of responsibility and a commitment to promoting gender justice, racial equity, and diversity in our workplace and programs.
• Within key areas of responsibility, will have a commitment to and be accountable for activities contributing towards a safe and accountable workplace environment, projects and relationships for staff, partners, and the communities we serve.
• Willingness and ability to travel in the US (approximately 3-6 weeks a year).

Qualifications

• Some college or advanced studies preferred, including certifications in marketing, communications, branding, community organizing, or a related field, or a combination of education and experience.
• Minimum three years of experience in community organizing, communications or marketing field, ideally specializing in brand work.
• Demonstrated experience in brand activation, event planning, or related rol