Manager, Events Marketing

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What's cool about this job.
 

Would you like to join a fast paced, fun-loving and diverse team? We are looking for a senior manager of events marketing to shape and drive our global events strategy. You will oversee the planning and execution for both in-person and virtual events, ensuring they align with company objectives, strengthen our market presence, and deliver measurable results. This role  is essential to driving company growth and requires a deep understanding of our addressable market and target audience. The ideal candidate is passionate about collaborating with cross-functional teams, and mixing the art and science of marketing to achieve results.
 

The day to day.

• Strategy Development: Create the overall events strategy to align with business objectives and revenue goals, ensuring we are able to reach our target audience. 

• Planning & Execution: Oversee the planning and execution of both in-person (tradeshows, conferences, summits, etc.) and virtual experiences. 

• Event Lifecycle: Responsible for managing the full event lifecycle from budgeting to logistics to vendor management to partner coordination to post-event analysis. 

• Cross-Functional Collaboration: Partner closely with marketing and sales teams to create event programs that drive brand awareness, generate leads and pipeline, or strengthen customer relationships. 

• Vendor Management: Negotiate and manage relationships with vendors to maximize event promotion, audience engagement, and lead nurturing.

• Analyze & Optimize: Measure event performance according to key performance indicators (KPIs) and take a data-driven mindset to optimize for the future. 

• Leadership Skills: Build and develop a team of event marketing managers by creating a culture around being customer inspired and driving performance.

• Technology and Innovation: Be up-to-date on the latest industry trends, emerging event technologies, and new ways to enhance event effectiveness. 
   

Your skills and expertise.

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.

• 9+ years of experience in events marketing with 5+ years in a leadership role within a B2B technology company.

• Strong understanding of event operations, budget management, and logistics.

• Experience leveraging Martech tools such as HubSpot, Salesforce, and virtual event platforms.

• Excellent project management skills with the ability to manage multiple events simultaneously. 

• Strong collaboration skills with cross-functional teams and external partners / vendors.

• Data-driven mindset with experience measuring event ROI, pipeline impact, and engagement metrics.

• Exceptional communication and presentation skills. 

• Ability to travel (as needed) for onsite event execution. 
   

The Perks and Benefits.

• Company Stock Options (Every employee is an owner in the company)

• Great Health Benefits (Medical, Dental, Vision, Life Insurance)

• Fertility Benefits (IVF/Fertility drug coverage)

• HSA Company contribution $500 for employee / $1000 for family

• 401(k) with a 4% match

• Disability Insurance

• Paid Family and Caregiver’s Leave

• Employee Assistance Program

• Generous Vacation Time (Who doesn’t like time off)

• One-time $500 payment to set up your home office