Senior Manager, Outbound Marketing

Mural’s mission is to inspire teams to connect and innovate, while bringing purpose and intention to the craft of collaboration.

Founded in 2011, Mural is a leading innovator in visual collaboration for hybrid, remote, and distributed teams. We believe in what we build, and our team of more than 600 “Muralistas” around the world collaborate in the Mural® app. Our values guide our intentionally inclusive product and culture, which includes collaboration design education and a flexible monthly stipend for learning, wellness, and coworking.

Mural has raised $200M to date and is growing rapidly to fulfill our mission. The company is trusted by 95% of the Fortune 100, including innovative teams at IBM, Intuit, GitLab, Microsoft, and Atlassian.

ABOUT THE TEAM

The Demand Generation team at Mural embodies a culture of teamwork and high performance, driving exceptional results by creating and capturing demand. Their collaborative approach leverages diverse expertise and innovative strategies to consistently deliver impactful marketing campaigns that fuel the company's growth and success.

YOUR MISSION

As the Sr. Mgr of Outbound Marketing, you will be responsible for developing and executing outbound marketing campaigns and programs that generate awareness, engage buyers, and accelerate pipeline. You will lead a team of marketing professionals and work closely with cross-functional teams to ensure the success of our outbound marketing initiatives. Your expertise in nurture programs, integrated campaigns, account-based marketing (ABM), and outbound sales plays will be crucial to driving Mural's retention and growth initiatives forward.

If you are a strategic thinker with a passion for outbound marketing and a desire to make a significant impact in a fast-paced and collaborative environment, we would love to hear from you. 

WHAT YOU’LL DO

• Collaborate closely with the sales team to develop outbound sales plays and messaging.
• Identify and engage potential customers through direct response outreach and other outbound tactics.
• Partner with Marketing Operations to leverage a modern martech stack, tools and lead management system to track and optimize outbound sales activities
• Lead and mentor a team of demand generation campaign managers, fostering a collaborative and high-performing culture.
• Collaborate with cross-functional teams, including Sales, Product Marketing, creative, content and Customer Success to align outbound marketing strategies with overall company objectives.
• Provide guidance and support to team members, ensuring their professional development and growth.
• Lead formal feedback loop to provide field input on programs and promotions to product and segment marketing teams.
• Take ownership of the lead funnel and partner with demand generation and sales teams to achieve marketing’s contribution to pipeline and revenue within your region
• Deliver detailed reporting and metrics on activity results, campaign efficiency, and return on investment

WHAT YOU'LL BRING

• 5+ years demonstrated ability in demand generation with experience running ABM programs
• Experience in hiring and building a remote team
• Experience working in a fast-paced, always evolving start-up environment
• Experience delivering, accelerating, and rapidly growing sales pipeline through regional marketings 
• Experience managing a marketing budget and reporting on actuals and forecasted spend
• You have a strong analytical demeanor with the desire to measure, analyze, act, and improve marketing programs
• Excellent communication, storytelling and presentation skills.
• Ability to work in a cross-functional environment to deliver results and collaborate comfortably with senior leaders across Marketing, Sales, Finance and other functions
• Understanding of marketing functions in a B2B environment
• Proven program and project management skills
• Ability to work autonomously and maintain accountability
• Cross-culturally aware and able to working with global team

Equal Opportunity 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.