Marketing and Communications Director, CU Denver Business School

Position Details
University of Colorado | Denver
Official Title: Communications Director
Working Title: Marketing and Communications Director, CU Denver Business School
FTE: Full-time
Salary Range: $104,708 - $115,730
Position #00735538– Requisition #38644 

About the University of Colorado - Denver 
Millions of moments start at CU Denver, a place where innovation, research, and learning meet in the heart of a global city. We’re the state’s premier public urban research university with more than 100 in-demand, top ranked bachelors, master’s, and doctoral degree programs. We partner with diverse learners—at any stage of their life and career—for transformative educational experiences. Across seven schools and colleges, our leading faculty inspires and works alongside students to solve complex challenges and produce impactful creative work. As part of the state’s largest university system, CU Denver is a major contributor to the Colorado economy, with 2,000 employees and an annual economic impact of $800 million. To learn more about how CU Denver helps learners meet their moment, visit ucdenver.edu.  
 

Job Description
* Applications are accepted electronically ONLY at www.cu.edu/cu-careers *
The Marketing and Communications Director leads the strategic marketing and communications efforts for the CU Denver Business School, driving enrollment growth, enhancing brand visibility, and supporting the school’s mission. This position is responsible for developing and executing integrated marketing and communication strategies that align with both university-wide initiatives and the specific goals of the Business School. The Director collaborates closely with the Assistant Vice Chancellor for Strategic Communications and the Dean of the Business School to ensure cohesive messaging across all platforms, brand consistency, and effective stakeholder engagement. The role requires expertise in digital marketing, CRM management, and data-driven campaign optimization, with a strong emphasis on enrollment-driven outcomes. Success in this position requires expertise in digital marketing, CRM systems, and data-driven campaign optimization, with a strong focus on enrollment outcomes and leveraging emerging trends in social media and online presence.

Marketing and Communications Director, CU Denver Business School 
What you will do:
Strategic Marketing and Enrollment Growth
•    Develop and implement a comprehensive marketing strategy that advances the Business School’s enrollment, reputation, and revenue goals, ensuring alignment with CU Denver’s brand and strategic priorities, keeping up with current market trends.
•    Lead targeted digital marketing strategy efforts (e.g., paid search, paid social, SEO, display, retargeting) designed to generate, nurture, and convert prospective student leads for undergraduate, graduate, and certificate programs.
•    Use Artificial Intelligence, market research, competitive analysis, and enrollment data to identify new opportunities, refine value propositions, and recommend strategic adjustments to academic program portfolios in collaboration with academic leadership.
•    Work closely with the Assistant Dean for Enrollment Management and Scholarships, as well as program and discipline directors, to align messaging, campaigns, and tactics with program-specific enrollment goals and scholarship strategies.
•    Collaborate with Program Directors, Discipline Directors and department heads to understand unique program value propositions and ensure compelling marketing content.
•    Assess the effectiveness of international marketing initiatives, providing insights and recommendations for improved outreach and student engagement in global programs.

CRM, Web, and Digital Experience
•    Oversee and optimize the use of CRM and marketing automation tools, including audience segmentation, email journeys, lead scoring, and conversion tracking in partnership with central enrollment and IT