Sr. Director, Sales Operations

 

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.    Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.    Empower your impact at Cision. Be seen, be understood, be you. 

The Senior Director of Sales Operations, Americas is a high-impact leadership role responsible for driving revenue growth, operational excellence, and strategic alignment across Cision's three product families — Cision, Brandwatch, and PR Newswire—in the Americas region. This role serves as a key operational leader and strategic advisor, partnering closely with the Chief Revenue Officer, Americas and go-to-market leadership to optimize processes, enhance sales productivity, and enable data-driven decision-making.

Reporting to the VP of Revenue Operations, this position will lead revenue operations strategy and execution for the Americas, managing one Revenue Operations Analyst while serving as a trusted partner to senior leadership on revenue planning, forecasting, territory design, process optimization, and sales effectiveness.

What You'll Do

Strategic Business Partnership

• Partner closely with the Chief Revenue Officer, Americas, providing insights, analysis, and operational support to drive revenue growth across Cision, Brandwatch, and PR Newswire in the US, Canada and LATAM.
• Collaborate with Sales, Marketing, and Customer Success leadership across all three brands to support integrated go-to-market strategies
• Provide data-driven insights and recommendations on revenue performance, pipeline health, and growth opportunities
• Support strategic planning sessions and operational aspects of business reviews with regional leadership teams

Revenue Planning & Forecasting

• Lead quotas, headcount and territories planning processes for the Americas region
• Support development of annual and quarterly business plans, quotas, and capacity models in partnership with regional leadership
• Own in quarter revenue forecasting accuracy, providing leadership with insights on pipeline health, conversion metrics, and revenue attainment
• Build models and analyses to support scenario planning and growth strategy evaluation
• Create and maintain executive dashboards and reporting for business performance across all brands

Revenue Process Optimization

• Own and continuously improve the end-to-end revenue lifecycle from lead generation through customer expansion and renewal
• Design and implement standardized sales processes and best practices while respecting unique brand requirements
• Identify and resolve bottlenecks in the revenue funnel to improve conversion rates and sales cycle efficiency
• Manage territory alignment, account segmentation, coverage models, and rules of engagement
• Drive operational consistency and efficiency across the Americas sales organization
• Lead change management efforts to drive adoption of new processes and methodologies

Sales Effectiveness & Analytics

• Develop and monitor sales performance metrics, dashboards, and KPIs
• Analyze sales productivity data to identify opportunities for improvement in seller effectiveness and pipeline generation
• Partner with Sales Enablement to ensure alignment between operational metrics and enablement initiatives
• Provide insights on sales capacity planning, hiring needs, and organizational design
• Support the development of sales plays and programs that drive revenue outcomes

Data & Analytics Leadership

• Serve as the data steward for revenue-related metrics across Cision, Brandwatch, and PR Newswire in the Americas
• Build analytical models to identify trends, opportunities, and risks across the customer journey
• Deliver executive-level reports and presentations on business performance and strategic recommendations
• Ensure accuracy, consistency, and accessibility of Salesforce data and reporting
• Establish and maintain data governance frameworks and drive data hygiene improvements
• Translate complex data into clear, actionable insights for sales leaders and executives

Cross-Functional Collaboration

• Tools & Techn