Senior Campaign Manager, Creative & Creator

Job Description

Hello, Blue Hour

Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.

At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. We hire talented people, challenge them, and give them every opportunity to grow.

What You’ll Do

50% - Campaign Management

15% - Strategic Planning & Thought Leadership

15% - Creative Strategy & New Business

10% - Team Supervision

10% - Insights & Marketing

Job Summary

The Creative & Creator team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create.

The role of the Sr. Campaign Manager, Creative & Creator within Blue Hour Studios is to lead influencer and creator marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients’ influencer programs using their rich account and influencer strategy experience to translate key business objectives into clear and concise deliverables.

This position reports to the Director, Creative & Creator and will lead and support all social media and influencer/creator programs, working closely with the team to develop proposals and content in collaboration with creators, contract creators, execute campaigns, manage team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, actively participates within it, and understands the social/digital media landscape.

Main Duties and Responsibilities

50% - Campaign Management:

• Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to:
  • Influencer identification and outreach
  • Support the development of campaign briefs for clients and influencers
  • Presentation of influencer lists for client ranking and approval
  • Analytics and reporting for campaigns

• Oversee Assistant Campaign Managers in the daily management of campaigns
• Managing day to day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients

• Develop and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs Team
• Working closely with the team in the development of post-campaign reporting
• Utilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution
• Partner closely with cross-functional agency teams to optimize social media presence/social influencer integration across channels

20% - Strategic Planning & Thought Leadership

• Translate client goals into strategic, innovative creative and media solutions
• Provide strategic counsel to clients and prospects
• Develop and deliver effective and persuasive points of view
• Understand our client’s business, competitive set and generate new ideas and see opportunities for growth
  • Ensures best practices are applied across disciplines
  • Oversee the development and maintenance of timelines, deadlines, processes and integration points for all digital projects
  • Lead teams to produce all campaign components seamlessly
  • Proactively manage client and internal team expectations
• Ensure Influencer team is providing innovative solutions to feed into clients’ goals, evaluating health of client business via analysis of relevant business metrics
• Bring powerful thought leadership to consult on complex issues and identifies innovative solutions
• Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions

15% - Creative Strategy & New Business:

• Research & develop insights around social media platforms, influencers, competi