Senior Software Engineer, Ads Targeting

The Ads Targeting team's goal is to optimize advertisement placement and help advertisers run their ads more effectively. As a Software Engineer on the Ads Targeting team, you will design and build large-scale foundations for data processing and serving for next-generation ads targeting products, and applied machine learning models to scale budgets by understanding user interest and intention. This team is working on a variety of products such as custom audience, lookalike, interest, behavior, etc., as well as new innovative features.



What You'll Do

• Work with product managers to define ads targeting product strategy and features based on data-driven methods and industry trends.

• Design, optimize, and implement ads targeting strategies; improve infrastructure design and machine-learning methods; maintain and troubleshoot offline and online ad targeting products.

• Extract, aggregate, and sync all pertinent data to generate audience insights and help advertisers discover the demographics, locations, devices, and interests that make up their remarketing lists.