Digital Marketing Specialist/ Social Media Manager

Description

Company: Senior Management Advisors

Location: Clearwater, FL

About Us:

Senior Management Advisors is a trusted and well-known senior living operator with a proud legacy of over 50 years. Our mission is to provide exceptional care and enriching experiences to our residents, fostering an environment where they can thrive. As we continue to grow and innovate, we are seeking an experienced Digital Marketing Specialist/Social Media Manager to join our dynamic team.

Overview:

Are you seeking a career that not only offers financial rewards but also genuine fulfillment, where your efforts make a difference every day?

Join our team at Senior Management Advisors, where excellence is our standard, teamwork is paramount, and your voice matters. We foster a corporate culture centered on integrity, transparency, and performance recognition.

Senior Management Advisors is looking for a talented and driven Digital Marketing Specialist/Social Media Manager to take our online presence to the next level. This role is integral in enhancing our brand awareness, generating leads, and engaging with our community across digital platforms.

Key Responsibilities:

· Plans and executes all website, database marketing, email, and social media.

· Designs, builds, and maintains our social media presence.

· Measures and reports performance of all digital marketing campaigns/social media campaigns and assesses against goals (ROI and KPIs).

· Brainstorms new and creative growth strategies through digital marketing/social media.

· Plans, executes, and measures experiments and conversion tests.

· Create landing pages to optimize user experience and conversions.

· Designs, builds, and maintains our online listing presence.

· Plans and executes all photo and video. 

· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Identifies critical conversion points and drop off points and optimizes user funnels.

· Collaborates with agencies and other vendor partners as needed.

· Evaluates emerging technologies.

· Provides thought leadership and perspective for adoption where appropriate.

Qualifications / Skills:

· Creating and maintaining client relationships

· Self-motivated yet customer-focused

· Proficient in social media conception and analysis

· Highly creative with experience in identifying target audiences and devising social media/digital campaigns that engage, inform, and motivate

Requirements

Requirements:

· Bachelor’s degree in Digital Marketing, Communications, or related field.

· Minimum of 2 years of experience in digital marketing and social media management.

· Proven experience in developing and executing successful digital marketing and social media campaigns.

· Proficiency in using social media platforms, scheduling tools, and analytics tools.

· Exceptional writing, editing, and communication skills.

· Creative thinker with strong problem-solving skills.

· Ability to manage multiple projects simultaneously in a fast-paced environment.

· Ability to travel

Preferred Qualifications:

· Experience in the senior living industry or related field.

· Knowledge of current trends and best practices in digital marketing.

What We Offer:

· Competitive salary and benefits package.

· Opportunity to be part of a well-established company with a rich history of over 50 years.

· Collaborative and innovative work environment.

· Professional growth and development opportunities.