Sr Digital Product Owner

Department:

Digital

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Job Summary

Southwest Airlines promises to provide Employees with equal opportunity for learning and personal growth. The Senior Digital Product Owner manages the overall optimization of the product and storefront through the development of strategy, prioritization of work, communication of KPIs and results, development of the technical requirements, and the successful execution of optimized flows that improve Customer metrics and conversions that increase the digital share of transactions. This role participates in or facilitates design sprints with the pod and appropriate stakeholders to provide data-driven, collaborative solutions for product backlog.  The Senior Digital Product Owner is a detail-oriented thinker, who is ready to drive the future of Southwest.  

 

Additional details: 

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.  

• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.   

 

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics. 

Responsibilities:

• Develop and optimize digital product from the Customer’s point of view, being empathetic to the Customer’s needs
• Plan for strategic design and development projects, serving as a liaison between business, cross-enterprise stakeholders, and technology to ensure delivery on time and within the budget of assigned projects
• Design experiences with digital excellence leveraging our design system, user research, rollout testing approaches (A/B & multivariate), and best practices in search engine optimization, accessibility, and analytics
• Orchestrate an analytics-based hypothesis for problem-solving with a success plan that supports the overarching Southwest strategy
• Participate in or facilitate design sprints with the pod and appropriate stakeholders to provide data-driven, collaborative solutions for product backlog
• Participate in or drive Technology agile sprints or larger project initiatives with pod Members to facilitate the development of solutions, providing requirements, testing, and other sprint needs
• Provide communications, documentation, product insights, and training for Customer-facing teams utilizing data and Customer insights tools in providing a self-service optimization roadmap and improvements to the Customer Experience
• Work with leader to align on overall priorities, and own prioritization for optimization with appropriate inputs from team and stakeholders
• Stay informed about current initiatives within product area or projects that will impact the product area
• May perform other job duties as directed by Employee's Leaders

Knowledge, Skills, and Abilities

• Intermediate knowledge of marketing business analysis, design thinking, and continuous improvement
• Intermediate knowledge of design sprints and/or design thinking
• Intermediate knowledge of agile software development principles
• Ability to work effectively in a strong Customer service/team-oriented environment
• Ability to research, create, and document requirements, processes, and with help, technical specifications
• Ability to show in