Director, Customer Journey Analytics & Testing (Purchasing Power) | Hybrid

Progressive Leasing is a leading provider of in-store and e-commerce lease-to-own solutions. With more than 20 years in FinTech, we’ve grown from start-up to industry leader by innovating, simplifying, and valuing people. We are a subsidiary of PROG Holdings (NYSE: PRG), a FinTech holding company with three business segments: Progressive Leasing, Purchasing Power (a leading employee purchase program for consumer products and services using payroll deduction), and Four, a Buy Now Pay Later (BNPL) platform.

***PPC Role***

Purchasing Power is a leading employee purchase program that helps people buy the products and services they need through the convenience of payroll deduction. As part of PROG Holdings (NYSE: PRG), a FinTech holding company with more than 20 years of experience, we’re focused on building simple, responsible financial solutions that put people first. PROG Holdings’ portfolio includes Progressive Leasing, a market leader in lease‑to‑own solutions, Purchasing Power, and Four, a Buy Now Pay Later (BNPL) platform — all united by a commitment to innovation, access, and meaningful impact.

We are seeking a Director, Customer Journey Analytics to lead the optimization of the end-to-end eCommerce customer experience to exceed conversion, demand and revenue goals. In this role, you will collaborate closely with cross-functional teams to developing personalized, impactful customer solutions and has a strong grasp of the analytics and operational details that power a high-performing eCommerce team Your scope of responsibilities will encompass building a best in class practice covering website measurement, reporting, analysis, optimization, & data governance.

If you enjoy creating structure, implementing automation, and leveraging data to drive continuous improvement, this is an ideal opportunity to shape our customer-centric strategy as we grow our eCommerce footprint. This hybrid position, based at our Atlantic Station office, offers a mix of on-site collaboration with eCommerce, IT, and cross-functional partners, providing the ideal environment to help drive optimization and growth across our customer journey analytics initiatives.

Responsibilities

• Lead, develop and mentor strategic Site Analytics team initiatives to generate actionable recommendations that drive business performance and profitability, fostering a culture of excellence.
• Serve as the internal subject matter expert for all Customer Journey Analytics efforts, supporting both foundational analytics and growth-focused activities to meet evolving industry best practices.
• Manage relationships with key analytics partners, including Adobe, FullStory, and external analytics agencies, driving full utilization of market-leading tools to generate actionable insights and business impact.
• Oversee comprehensive eCommerce conversion analysis and reporting, informing decisions on site navigation, promotions, and content optimization to meet conversion, demand and revenue goals.
• Oversee site personalization and product recommendations initiatives to deliver relevant experiences and drive revenue growth.
• Collaborate with internal teams to integrate data across platforms and automate reporting processes, reflecting the market’s emphasis on AI, operational efficiency and scalable analytics.
• Direct website tagging, third-party pixel implementation, ad hoc data analysis, and site optimization activities to ensure accurate measurement and compliance.
• Develop and manage testing strategies to enhance site performance and inform recommendations for web business growth, in line with market requirements for continuous improvement.
• Monitor and analyze KPIs to understand user behavior, assess performance, and provide feedback for ongoing optimization, supporting the market’s focus on data-driven customer experience enhancements.
• Identify and address traffic trends by channel, site abandonment issues, and conversion opportunities, ensuring alignment with industry benchmarks for e-commerce performance.
• Stay current with emerging trends and best practices in customer measurement strategies, maintaining a competitive edge in the marketplace.

Requirements

• Bachelor's degree or equivalent experience in an analytics role.
• 7-10 years’ experience in multiple web analytics tools such as Adobe Analytics and/or Google Analytics
• Experience working with large data sets, writing queries, and structuring reports.
• Ability to interact with Senior Leadership Team to advocate and influence solutions to grow business
• Strong understanding and experience in conducting A/B and multivariate tests for e-commerce sites
• In-depth understanding of p