TikTok Shop - Product Manager, Seller Acquisition Lead Management and Growth

About



The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.





About the Team



In order to effectively and efficiently grow the number of sellers on TikTok Shop, our Seller Acquisition Product team provides a wide range of product/service capabilities to empower identify and convert new leads for our account managers and business development teams.



We are looking for an experienced Product Manager to own the roadmap, strategy and feature development for our lead generation and demand generation platforms. This Product Manager will be responsible for collaborating with various internal teams including Marketing, Sales, Customer Success and Engineering to understand customer needs and business goals to shape the future of our platform.



Responsibilities:



- Lead Generation & Demand Generation: Design and manage products that generate and nurture high-quality leads for e-commerce sellers, with a strong focus on lead data product development.

- Lead Growth Product Development: Build and optimize lead growth products, overseeing data ingestion, integration, enrichment, and quality improvement to create a robust and actionable lead pipeline.

- Seller Acquisition Funnel Optimization: Apply deep expertise in the e-commerce seller acquisition funnel to enhance every stage—from lead capture to conversion—using inbound and outbound B2B growth marketing strategies.

- Collaboration: Partner with engineering, marketing, sales, and data teams to align product initiatives with business objectives and deliver seamless execution.

- Data-Driven Decision Making: Define and monitor KPIs to measure lead generation and conversion success, iterating on products based on actionable insights.