Field Marketing Manager, West (Remote)

Who You Are

We are seeking a strategic Field Marketing Manager to lead our marketing initiatives across the Western region of the United States. This role will be pivotal in establishing and growing our brand presence, driving client engagement, and supporting sales efforts throughout TOLA, West Coast/PAC NW and Mountain regions.

This role requires someone who thrives in execution and program ownership while also having the ability to think strategically, contribute ideas, and present well-researched plans. The right candidate will be expected to regularly collaborate with the Sr Manager, National Field Marketing, bringing new program ideas to the table while ensuring all execution aligns with our standards and objectives.

• Master Executor: You thrive in the details and ensure nothing falls through the cracks.
• Adaptable & Open to Learning: You’re always looking for ways to do things better and don’t settle for “good enough.”
• Highly Organized: You can juggle multiple projects, deadlines, and stakeholders without missing a beat.
• Proactive & Accountable: You don’t wait for someone to tell you what to do—you take ownership.
• Collaborative & Sales-Aligned: You work closely with sales and partners, ensuring programs drive real impact.
• Comfortable with Travel: This role requires travel for key events, conferences, and regional activations, can be up to 40%

About The Role

The Field Marketing Manager will develop and execute comprehensive field marketing strategies to increase market penetration and brand awareness in the Western region while playing a key role in developing and supporting the national field marketing efforts. This person will execute, and own programs outlined for the West Region while also developing new ideas that align with our overall strategic vision. This role requires a blend of strategic thinking, creative execution, strong relationship management, and data-driven decision making.

Other responsibilities include:

Event & Program Execution (West Region)

• Execute and own field marketing programs in the West, ensuring seamless delivery.
• Work closely with the Sr Manager, National Field Marketing to outline and refine field marketing programs, ensuring alignment with company objectives.
• Develop, propose, and execute new strategic field marketing initiatives to drive engagement in the West Region.
• Present program plans to the Senior Manager during regular cadences, demonstrating strategic thinking and executional alignment.
• Plan and execute client-facing events, partner activations, and conference engagements.
• Coordinate with vendors, venues, and internal teams to manage all event logistics (shipping, catering, AV, signage, swag, etc.).
• Work closely with sales teams to ensure alignment, drive attendance, and support post-event follow-ups.
• Track key event metrics and measure program impact on pipeline and revenue.

Support for National Programs & Administrative Execution

• Assist in maintaining the Field Marketing calendar, ensuring all events, sponsorships, and deadlines are accurately tracked and up to date.
• Help manage event logistics, sponsorship deliverables, and partner engagements as needed nationally.
• Ensure all deadlines, registrations, and materials for events are handled on time.
• Support budget tracking, vendor invoicing, and ROI reporting.
• Provide logistical and administrative support to ensure national marketing programs run efficiently.

Partner & Sponsorship Marketing

• Support partner-driven marketing efforts, including co-branded events and joint activations in the West
• Track and manage MDF (Marketing Development Funds) for partner programs in the West
• Collaborate with partners to align on sponsorship opportunities and deliverables in the West

Process Optimization & Execution Excellence

• Execute programs with meticulous attention to detail and ensure all logistics are handled efficiently.
• Identify opportunities to streamline workflows, improve efficiency, and scale marketing programs.
• Maintain a high standard of execution, constantly pushing to raise the bar.
• Act as a liaison between marketing, sales, and external partners to ensure smooth communication and program success

Desired skills and experience:

• 5+ years of experience in Field Marketing, Event Marketing, or Partner Marketing.
• Experience planning and executing regional field marketing programs, events, and sponsorships.
• Strong understanding of event logistics, budget tracking, and ROI mea