Testing and Optimization Analyst (CRO)

About AXS

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment. Together we keep the world cheering.

Read more about AXS here and here.

The Role
AXS is looking for a Testing and Optimization Analyst (Lead CRO) experienced in data driven growth marketer with a proven track record of driving revenue across new & existing consumers through conversion rate optimization. The Lead Analyst will spearhead our efforts in elevating our US and International experience. This pivotal role will be instrumental in driving conversion optimization initiatives to propel our brand to new heights. Responsibilities include meticulous analysis of website performance, pinpointing conversion barriers, and implementing robust strategies to amplify user experience and bolster conversion rates. A profound grasp of eCommerce best practices, website analytics, and a keen understanding of user behavior analysis are essential for success in this role. This role is part of the Product team and provides a unique opportunity to assume ownership of key business aspects for a renowned brand in an existing industry and contribute to impactful projects that shape our digital footprint.

What You'll Do
 

• Plan and execute:
  • Comprehensive CRO strategies
  • Leveraging data insights to identify and address conversion opportunities
  • Presenting strategic recommendations to leadership to align CRO initiatives with overarching business objectives
  • Establish and refine streamlined processes, governance models, and testing frameworks to efficiently scale CRO efforts
• Monitor and report on weekly & monthly key performance indicators (KPIs) pertaining to: 
  •  CRO
  •  Conversion rates
  •  ROI
  •  Frustration scores
  •  NPS and LTV
  •  Striving for ongoing enhancement of performance of sales and checkout funnels
• Design and oversee the execution of:
  • A/B and multivariate tests
  • Personalization strategies
  • Experimentation to optimize digital properties and measure the impact of changes on conversion rates
  • Refine ongoing testing as needed. Interpret test results and iterate on strategies to achieve ongoing improvements
  • Utilize A/B testing, user feedback, and analytics to inform and guide CRO initiatives
• Forecast and react to market trends, ideating user journey optimization initiatives, prioritizing new features and functionalities working closely with Tech leads, product managers, and other stakeholders to integrate CRO initiatives into the overall e-commerce Roadmap
• Collaborate with product and business teams to align CRO strategies and ensure cohesive and efficient execution of optimization strategies and A/B testing
• Synthesize data from conducted in-depth analysis of user behavior, session replays, A/B testing results, and other relevant data to identify optimization opportunities
• Stay abreast of industry trends, best practices, and emerging technologies in CRO

What to Bring

• BA/BS Degree (4-year) Marketing or Economics
• 4-6 years managing large scale testing and personalization initiatives
• 4-6 years relevant experience driving personalization and testing efforts using platforms such as Salesforce Marketing Cloud Interaction Studio
• 2-4 years deep experience with web tagging end to end, from defining the data layer to instrumenting in Adobe Tag Manager or GTM to analyzing results
• In-depth understanding of segmentation and targeting. (Experience with A/B testing tools, such as Optimizely, Adobe Test & Target etc).
• Demonstrated experience running simultaneous personalized experiences
• Experience with UX design, wireframing and usability principles
• Analytical mindset that is obsessed with tracking and improving KPIs
• Stro