Product Marketing Manager - Compete

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

Freshworks is seeking a dynamic and strategic Product Marketing Manager to lead our competitive messaging and enablement initiatives. In this role, you will own the development and execution of compelling competitive positioning, arming our sales, marketing, and product teams with the insights, content, and tools they need to win in the market. Reporting to the Senior Director of Product Marketing, you will be a key driver of competitive intelligence, messaging strategy, and enablement excellence across Freshworks’ global go-to-market efforts.

Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).

Key Responsibilities:

1. Competitive Intelligence & Insights

• Lead the development and ongoing refinement of competitive intelligence for our ITSM products ensuring timely, actionable insights are available for GTM teams.
• Conduct qualitative and quantitative research to analyze competitors' product strategies, strengths, weaknesses, opportunities, and threats.
• Track industry trends, customer feedback, and third-party analyst reports to keep Freshworks’ teams ahead of market shifts.
• Be a subject matter expert on Freshworks’ competitive landscape and its unique positioning in the highly competitive ITSM market

2. Messaging & Positioning

• Craft differentiated and compelling competitive messaging that positions Freshworks’ solutions as leaders in the market.
• Develop clear and consistent positioning frameworks that enable sales teams to effectively communicate our competitive strengths and address buyer objections.
• Partner with other marketing teams (e.g. digital marketing, content, comms etc.) to ensure competitive positioning is reflected in Freshworks' website, campaigns, and collateral.

3. Sales Enablement

• Build, maintain, and scale a competitive enablement toolkit, including battle cards, customer-facing messaging guides, competitive FAQs, and pitch decks.
• Train GTM teams, including sales, solution engineering, and customer success, on competitive messaging strategies and objection-handling techniques.
• Collaborate with sales enablement teams to ensure competitive content is integrated into broader onboarding and ongoing learning programs.
• Build surgical sales plays and competitive takeout campaigns for select competitors

4. Cross-Functional Collaboration

• Act as a strategic partner to product management, sales, customer success, analyst relations, and broader marketing teams.
• Support key product launches and campaigns by incorporating competitive messaging into broader go-to-market plans.

Qualifications

• 7+ years of experience in product marketing, competitive intelligence, or a related GTM role within a B2B SaaS or enterprise software company.
• Proven track record of developing compelling competitive messaging and enablement programs that drive sales impact.
• Experience collaborating with cross-functional teams, especially sales, product, and marketing.
• Exceptional written and verbal communication skills, with the ability to create clear, concise, and persuasive content.
• Analytical mindset with the ability to synthesize complex data into actionable insights and messaging.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.

Preferred Qualifications:

• Experience with sales enablement platforms (e.g., Highspot, Seismic).
• Strong knowledge of the ITSM markets.

Additional Infor