eCommerce Category Sr. Manager, Mobile Enhancements

Position Summary

Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies and has become recognized as one of the top 10 global brands. Samsung is currently ranked #2 on Forbes’ “Most Reputable Tech Companies” for 2016 and #6 on Interbrand’s "Best Global Brands” list for 2017.Our network extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. As a result of our commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance brands.


People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

The Samsung Direct-to-Consumer eCommerce organization is seeking a Senior Manager of Category Management to lead the Mobile Enhancements.  This role will have P&L responsibility, driving strategies, plans, and execution to deliver daily, weekly, quarterly, and annual targets. A successful candidate will be able to define plans to deliver financial targets, drive cross-functional execution, work with data and merchandising teams to create a streamlined consumer journey, work with marketing teams to track traffic and conversion on daily basis and provide direction on adjustments to manage to overall revenue goals, track competitor activities and changes and adjust plans accordingly, and prepare monthly presentations for senior leadership with data-driven learnings and action plans.

Role & Responsibilities

• Lead and manage the bottoms-up planning and forecasting based on individual category promotional and marketing plans.
• Collaborate with category management, performance marketing, product and finance teams for the Quarterly Commercial Deal (QCD) planning process and manage all program approvals from key internal stakeholders.
• Drive the growth of the Mobile Enhancements categories, developing monthly and quarterly business plans, and managing day-to-day execution on-site.

• Work with Mobile Enhancement teams to develop joint business plans with associated investment to reach sales targets.
• Analyze daily, weekly, and monthly performance to understand conversion and traffic drivers including conversion funnel, promotional lift, and marketing activities.
• Work closely with Channel Marketing to develop campaigns and improve content and messaging to customers to improve traffic and qualified lands.
• Analyze promotion performance by customer cohorts to understand drivers of performance and to create targeted offer strategies.
• Lead cross-functional initiatives to increase collaboration and investment from carriers to drive overall connected phone sales.
• Prepare executive presentations to share business strategies, plans, and deep dives into specific topics as needed / requested.
• Monitor model level profitability and identify optimizations to improve overall profit rate.
• Have a thorough understanding of the industry, seasonality and business trends/events, and continually monitor competitor/industry developments
• Conducting financial analysis to meet or exceed revenue and profitability targets.
• Create promo copy, aligning with legal, and drive execution on site and across marketing channels.
• Continuously monitor the customer experience journey and provide direction to supporting teams to optimize and maximize conversion.

Skills and Qualifications<