Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you interested in working with different businesses executing strategic marketing campaigns?

About the business:

LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Government vertical, our solutions assist government agencies and law enforcement to drive insights from complex data sets, improving operation efficiency, increasing program integrity, discovering, and recovering revenue, and making timely and informed decisions to enhance investigations. You can learn more about LexisNexis Risk at the link below http://risk.lexisnexis.com/government

About the team:
Our Public Safety Marketing team partners closely with Market Planning, Sales, Engineering, Product, and agency stakeholders to deliver successful marketing campaigns for law enforcement and government customers nationwide. The ideal candidate will be a marketing professional, with a strong desire to grow in industry knowledge and professional services marketing, with an ability to work collaboratively with individuals at all levels of a matrix organization.

About the role:
The Senior Marketing Specialist will help support the government marketing initiatives that span across federal, state and local, specifically within the law enforcement and public safety space. This role will work closely with the respective sector Strategic Marketing Director and other business leaders to differentiate the LexisNexis Risk Solutions brand, help drive LexisNexis Risk Solution business priorities forward (including demand generation and retention efforts), and innovate new marketing and communications solutions. Potential to facilitate marketing and communications targeting activities through assisting with social media campaigns, supporting business expansion initiatives, developing promotional marketing materials, and targeting tools, and managing major promotional events such as trade shows, industry speaking events, sponsorships, and internal conferences related to key prospects and customers.

This Senior Marketing Specialist role will be remote and may require some travel.
 
The ideal candidate will be a marketing professional, with a strong desire to grow in industry knowledge and professional services marketing, with an ability to work collaboratively with individuals at all levels of a matrix organization.

Responsibilities:

• Project Management and Campaign Activation: Support marketing initiatives in the development, maintenance, and execution of all marketing campaigns including digital strategy

• Writing: Perform a variety of drafting different types of content

• Content Development: Exercise judgement around content and edits when creating/updating decks, drafting collateral materials, or updating websites

• Social Media: Creation and implementation of full social media plans for campaigns

• Event Support: Can include planning logistics, invitations, registration, conference materials and on-site assistance to create an experience

• Reporting: Understand a data-driven and metrics-oriented environment and gathers data and inputs data into standard reports, focusing on data accuracy, data curation, proper use of grammar, etc.  

• Partner Marketing: Comfortable collaborating with alliance business teams to develop content and represent the LexisNexis Risk Solutions brand

• All other duties as assigned

Requirements:

• Bachelor’s degree required (Business, Marketing or Communications preferred)

• 5-7 years of experience in a marketing environment

• Knowledge of public safety market and law enforcement customer base

• Possess an understanding of marketing and communications basics to drive business goals

• Detail-oriented with excellent follow-through skills

• Strong written and verbal communication skills

• Bring innovative thinking and marketing practices to all industry marketing activities

• Strong team player with the ability to work in a matrixed organization with a virtual team, experience in large corporate setting and/or professional services a plus

• Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times

• Proficiency in MS Office Products