Market Research Principal Associate - Consumer Insights
Capital OneAbout the role
Capital One is seeking a Market Research Principal Associate to join our Consumer Insights team. This group provides consumer insights that inform products, services, experiences and marketing strategies for our credit card business, including both acquiring new card customers and engaging existing customers.
The ideal candidate for this role is:
Curious: A passionate advocate for the consumer – someone who loves understanding people, their attitudes, needs, and behaviors
Rigorous: Grounded in market research fundamentals – understands what is required to get quality insights
Results-oriented: Can assess when and how to make tradeoffs between speed and quality
Hands on with data: Ability to manipulate and utilize both internal and external data to pinpoint new areas for learning, develop research plans, refine methodologies, and enhance final analysis
Well-rounded from a disciplinary perspective: Experienced in leveraging diverse methodologies—including various forms of qualitative, quantitative, and advanced analytics—to address complex business questions
Organized: Can drive projects to completion, manage project timelines, prioritize across multiple project needs, and effectively coordinate with third-party vendors
A storyteller: Comfortable packaging and presenting insights in a compelling way
Influential: Able to effectively impact the thinking of internal clients
A great teammate: Brings a positive attitude and is resilient in the face of challenges
In this role you will develop impactful insights that drive strategy and decision making. To do this you will:
Lead research to support product development and go-to-market strategies and tactics, including the optimization of marketing communications prior to in-market testing
Maintain a network with internal partners to identify and prioritize research needs (including developing and managing learning agendas)
Creatively integrate primary research, customer data, secondary sources, and marketplace intelligence in analyses
Proactively identify knowledge gaps and strategically sell in proposed research to key stakeholders across the organization
Leverage a network of research suppliers to execute studies, and employ DIY approaches
Present insights to business partners and senior leadership that drive business decisions
Basic Qualifications
Bachelor’s Degree or Military Experience
At least 5 years of experience in a marketing research or consumer insights role on the vendor or corporate side, with experience planning, executing, and analyzing both qualitative and quantitative studies
At least 3 years of experience serving a client-facing project lead for market research studies
Preferred Qualifications
Experience working in financial services
Experience with DIY survey software
Experience with SQL, Tableau, SPSS or STATA
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $117,300 - $133,900 for Principal Associate, Market Research
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). InApply for this role
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