Group Brand Manager- DEWALT Outdoor

Group Brand Manager, DEWALT Outdoor - Valley City, OH or Towson, MD 

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:   

As the Group Brand Manager you will be part of the Outdoor Brand Team working as a hybrid employee in Valley City, Ohio or Towson, Maryland. You will drive holistic brand strategy, key global category, product messaging and marketing playbooks for NPD to pass to regional teams for activation. The Group Brand Manager is responsible for owning the Outdoor product portfolio and managing deliverables with cross-functional teams, leading brand projects by driving strategic and creative marketing solutions that help connect our brands to specific target audiences and drive brand awareness, consideration, and advocacy.   You will also get:

• Prioritize projects for direct report to ensure execution with excellence and focus on most important business deliverables.  

• Provides coaching to direct report to enable team development.  

• Helps address issues and obstacles faced by team to enable project completion and proactively escalates issues to Marketing VP in timely manner.  

• Oversees brand building and aligns recommendations with Marketing VP including:  Target Definition; Equity Positioning and Brand Standard Development and Consistent Implementation.  

• Oversees brand budgets to ensure spending is in line with plan, ensures team compliance with Finance guidelines and identifies cost savings.  

• Influences Product and Channel teams to ensure adherence to brand standards and brands are appropriately brought to life across multiple touchpoints.  

• Coordinates with in-house Studio and external agencies to ensure strategic objectives are being met and creative output is optimized.  

• Writes clear and concise creative briefs, with actionable and specific communication strategies – and is able to coach direct reports on driving strategic thinking in marketing communication.  

• Analyzes and interprets data to identify and effectively communicate key insights and business opportunities that lead to actionable results – including user / channel research, media / creative learnings, etc.  

• Develops new ideas to bring the right Customer Experience to life and express the Brand DNA. Drives recommendations on Customer Experience elements: Shopper Experience, Product & Package Design, Digital / Online Experience.  

• Brand Strategy in alignment with greater Brand direction and category opportunities. 

• Manage overarching strategy for multi-region NPD activation/launch initiatives. 

• Develop key global category, product messaging and marketing playbooks for NPD to pass to regional teams for activation.  

The Person:   

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good?  In fact, you embrace it. You’ll also possess the following: 

• Bachelor’s degree, preference in marketing or communications.  

• 6+ years’ experience in a marketing or brand role, preference given to previous experience working with a large-scale global brand. 

• Excellent verbal and written communication skills.  

• Proficiency using PowerPoint and strong presentation skills.  

• Strong collaboration and team management skills. 

 The Details:

• Competitive salary
• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. 
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university. 
• Belong: Experience an awesome workplace where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: