Head of Global Sales & Marketing- HMI

Introduction to the Job

The HMI Head of Global Sales and Marketing will be responsible for the global sales and marketing strategies to drive business growth, market leadership and customer satisfaction. This executive role requires a deep marketing of the semiconductor equipment industry, strategic vision and strong leadership skills to build a high performing team and collaborate effectively across the organization. This role is critical for driving the growth and success of the business in a competitive global market and will play a pivotal role in shaping the company’s future and achieving its business objectives.

HMI, formerly know as Hermes Microvision Inc., is an integral part of ASML as a leader in e-beam inspection equipment in the semiconductor industry.

Roles and Responsibilities  

Strategic Leadership:

• Develop and implement comprehensive global sales and marketing strategies to achieve ASML’s business goals and objectives.
• Drive market expansion and penetration through innovative and competitive strategies.
• Identify emerging market opportunities and trends to ensure ASML remains at the forefront of the semiconductor industry.

Sales Management:

• Lead and manage the global sales team, setting ambitious yet achievable targets and performance metrics.
• Foster strong relationships with key customers, partners, and stakeholders to enhance customer satisfaction and loyalty.
• Oversee sales operations, including forecasting, budgeting, and reporting to ensure transparency and accountability.

Product and Roadmap Development:

• Collaborate with product development and engineering teams to ensure alignment of products with market needs and customer requirements.
• Lead initiatives for new product introductions, ensuring successful market entry and adoption.
• Develop pricing strategies, value propositions, and sales tools that support market competitiveness and customer value.

Marketing Leadership:

• Design and execute marketing strategies that enhance ASML’s and HMI's brand, product positioning, and market presence.
• Lead global marketing campaigns, product launches, and promotional activities to drive awareness and demand.
• Conduct market research and competitive analysis to inform strategic marketing decisions.

 Cross-Functional Collaboration:

• Work closely with other executive leaders, including engineering, manufacturing, finance, and operations, to ensure cohesive and integrated strategies.
• Facilitate effective communication and collaboration across global teams and regional offices.
• Represent ASML at industry events, conferences, and customer meetings.

Performance Management:

• Establish and monitor key performance indicators (KPIs) to track progress against strategic goals and objectives.
• Implement continuous improvement processes to enhance the efficiency and effectiveness of sales and marketing operations.
• Ensure compliance with all relevant regulations and standards.

Leadership and Development:

•  Recruit, mentor, and develop a world-class sales and marketing team.
•  Foster a culture of innovation, accountability, and excellence within the organization.
•  Provide leadership and direction to ensure the team achieves or exceeds business  objectives.

Education and Experience

• Bachelor degree in business, Marketing, Engineering, or a related field;
• Extensive experience (15+ years) in senior sales and marketing roles within the semiconductor equipment or technology sector.
• Experience in semiconductor inspection & metrology, preferably E-Beam technologies including SEM Hardware & Software.
• Proven track record of developing and executing successful global sales and marketing strategies and customer success stories within New Product Introduction.
• In-depth knowledge of semiconductor manufacturing processes and technologies.
• Experience leading and organizing culturally diverse global teams.
• Strong leadership, communication, and interpersonal skills.
• Demonstrated ability to analyze complex data, make strategic decisions, and drive results.
• Travel domestically and international as needed

Skills

•   Strategic vision and thought leadership
•   Strong business and financial acumen
•   Exceptional leadership and team management skills
•   Customer-focused mindset
•   Excellent negotiation and influencing capabilities