Senior Manager, Editorial (Hybrid)

<p><strong>Senior Manager, Editorial&nbsp;</strong>(Hybrid - 3 days onsite per week)&nbsp;</p> <p><strong>Overview:</strong></p> <p>Weedmaps is seeking a Senior Manager, Editorial&nbsp; to define and lead the company's editorial voice, cultural point of view, and content narrative ecosystem across Learn, The Feed, creator partnerships, social storytelling, and long-form editorial initiatives. This role serves as both an editorial leader and cultural authority, helping Weedmaps become one of the most trusted and culturally relevant voices in cannabis.</p> <p><strong>The impact you'll make:</strong></p> <ul> <li>Define and evolve the Weedmaps editorial voice and storytelling strategy.</li> <li>Establish editorial standards across all content channels.</li> <li>Build recurring editorial franchises and scalable content systems.</li> <li>Serve as an authority on cannabis culture, audiences, products, and industry trends.</li> <li>Develop editorial calendars, content pillars, creator programming, and educational initiatives.</li> <li>Partner with Creative and Social teams to shape campaign narratives.</li> <li>Ensure editorial accuracy, integrity, and cultural relevance.</li> <li>Manage relationships with freelance writers, contributors, and editorial partners.</li> <li>Connect editorial initiatives across social, lifecycle, creators, and campaigns.</li> <li>Support strategic planning through audience and cultural insight.</li> <li>Lead and develop the editorial organization.</li> <li>Recruit, hire, mentor, and retain editorial talent.</li> <li>Conduct performance reviews and career development planning.</li> <li>Manage freelance and contributor relationships.</li> <li>Establish editorial governance and approval processes.</li> <li>Allocate resources to support business priorities.</li> <li>Influence content and audience strategy across the organization.</li> <li>Partner with executive leadership on long-term editorial direction.</li> </ul> <p><strong>What you've accomplished:</strong></p> <ul> <li>8+ years of experience in editorial leadership, journalism, publishing, or content strategy.</li> <li>Experience leading editorial ecosystems across digital media and social channels.</li> <li>Strong understanding of audience development and content performance.</li> <li>Deep expertise in cannabis culture, products, and consumer behavior.</li> </ul> <p><em>The base pay range for this position is $142,625 - $160,249 per year, and a competitive bonus</em></p> <p><strong>&nbsp;2026 US Benefits for Full Time, R