Director, Franchise Strategy

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Universal Products & Experiences Overview:

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Parks & Resorts, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/

Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.

It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law.

Job Description

Summary:

Universal Product & Experiences’ Franchise Strategy team drives the global vision and strategic development and execution of franchise strategy and marketing plans to cultivate brand growth and drive revenue throughout the franchise ecosystem. We are a high-performing team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other.

The Director, Franchise Strategy is responsible for leading the growth and development of NBCUniversal properties into global franchises. Key functions include long term strategic planning for priority IP, ideation and execution of new business models, and creation of innovative marketing plans that maximize NBCU IP cross-company, ensure long-term success, and ultimately drive revenue and brand value for NBCUniversal.  Reports directly to the SVP, Global Franchise Strategy.

Responsibilities include:

Franchise Strategy & Development

• Develop strategic global business plans for franchises and guide implementation to drive CP revenue and build brands.
• Partner with CP/Retail in bi-annual business planning considering lifecycle, revenue potential, portfolio fit and long-term proposition
• Partner with Film brand team to maximize initiatives across businesses
• Define brand portfolio strategy while working to identify new opportunities across key demographics and platforms
• Lead development of bridge content and digital/social strategies to manage lifecycle for franchise
• Serve as a thought leader to drive innovation with new models, unique partnership and first of its kind go to market strategies
• Oversee the analysis and tracking of relevant metrics to support business case modelling and scenarios
• Contribute to the advancement and actualization of UBD’s diversity, equity, and inclusion commitments

Brand Stewardship 

• Act as brand champion and ambassador for