Director, Product Marketing (Hybrid)

Hi, Future Homie!

As a Homie, you'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We’re revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses?

• Experience: 7+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS company. Experience in the SMB market is a plus.
• Strategic Thinker: Ability to think strategically and translate complex technical concepts into simple, compelling value propositions.
• Analytical Skills: Strong analytical skills with the ability to leverage data to make informed decisions and optimize marketing efforts.
• Collaboration: Excellent communication and interpersonal skills, with a proven ability to collaborate cross-functionally with product, sales, and marketing teams.
• Creative Problem Solver: Innovative mindset with a passion for solving customer problems and a knack for finding creative ways to communicate product benefits.
• Self-Starter: Highly motivated, self-directed, and able to work in a fast-paced environment with a high degree of autonomy.

As a Homie, you will make an impact by:

Reporting to the CMO, this role will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers — and helping us reach the larger audience of local business owners and operators. You’ll lead our product marketing team, playing a key role in defining our audience segments and launching new payroll and team and shift management tools they need. You’ll work closely with Product, influencing the product roadmap and pricing and packaging strategies, as well as working with Creative, Sales, and Support teams to create the right personalized experiences for different segments to drive awareness and adoption of products you launch. 

Key Responsibilities:

• Go-To-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
• Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators. Clearly articulate the unique value propositions and differentiation of our products.
• Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done. 
• Customer Advocacy: Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase’s solutions and needs that current payroll and shift management tools are not addressing.
• Market Intelligence: Monitor market trends, competitive landscape, and customer insights to inform product positioning, with a focus on payroll, hourly shift management, and other team management tools.
• Performance Analysis: Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies for better results.
• Sales Enablement: Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase’s solutions.

• California Only: Annual salary: $200,000 - $220,000 + Stock Options - Everyone is an Owner! 
• 401(k) program + 4% company match
• Employer supplemented Medical, Dental, and Vision Insurance Plans
• 20 days of accrued PTO, annual paid holidays and paid volunteer time off
• Continued learning and development stipend
• Paid life insurance
• Short- and long-term disability coverage
• Paid parental leave
• Commuter benefits
• Flexible spending account (FSA) options
• Top-of-the-line equipment and stipend for workspace setup 
• Work from home Monday, Thursday, & Friday 
• Meals provided at our vibrant work spaces
• Team offsites and monthly opportunities to engage with fellow Homies

What to Expect During the Interview