Senior Marketing Manager

The Senior Marketing Manager leads Vix marketing initiatives in the Americas, ensuring that Vix stands out with powerful messaging, compelling content and impactful campaigns to build out a sales and marketing pipeline. This role will become an expert in the Americas market, including customer segmentation, competitor analysis and monitoring, marketing channels (e.g. regional events) and media relations, building a strong network of key contacts within the industry.

You’ll be hands-on, planning and executing marketing campaigns, coordinating events, creating sales tools and developing collateral for a variety of channels including web, social media, email, and sales bids. You’ll lead on PR and comms for the Americas region, ensuring a steady pipeline of news announcements, success stories and editorial content to raise Vix’s profile. And you’ll monitor and measure campaigns, reporting back regularly on progress.

Requirements

You’re an experienced marketer with a proven track record of successfully taking products to market and executing effective campaigns that deliver on key business objectives. You champion the customer, combining your understanding of customer needs and pain points with excellent communication and copywriting skills to deliver effectively targeted product messaging, collateral and communications.

You’re comfortable working with technical product/engineering teams and sales/customer success teams to translate technical product features into compelling benefits. Both creatively minded and data driven, you’re always looking to test and learn, focusing on the marketing channels and tactics that perform best to engage and nurture prospects.

You will be expected to develop a deep understanding of the customer through market research, working with product teams on customer segmentation and conducting competitor analysis to effectively position Vix against competitors:

● Input on product development, roadmap and commercials to help ensure product-market fit

● Develop product value propositions, including key messages and competitive positioning

● Coordinate sales enablement initiatives, creating sales tools, talk tracks, training and inputting on bids to support sales teams

● Develop go-to-market plans in collaboration with sales and product teams

● Plan and execute marketing strategies and campaigns to build awareness of Vix as an industry leader and grow sales

● Plan and manage events for the Americas, including exhibiting at trade shows/conferences

● Be responsible for PR, media relations and external comms for the Americas, developing relationships with key stakeholders in the industry

● Create impactful marketing collateral, including product sheets, web pages, bid copy/graphics, case studies, videos and sales decks

● Monitor, measure and report back on marketing campaigns, taking action as needed to build on success and improve key results

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Work From Home