Global Brand Marketing Manager (Hybrid Role - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role: 

The Global Brand Marketing Manager, Wash Care, will support in one of OLAPLEX’s most foundational and high-volume categories—our comprehensive wash care portfolio spanning shampoos, conditioners, and masks. This role will primarily manage consumer-facing storytelling across key haircare / seasonal moments, ensuring OLAPLEX remains a leader in hair health through routine-driven product usage.  

You will support the category strategy, messaging, and campaign development for the Wash Care category—balancing high-touch emotional storytelling with education-first narratives that drive routine-building behaviors. This includes sustaining core products (e.g., No.4/No.5), driving supporting franchises (e.g., Purple, Fine, and Clarifying ranges), and executing successful launches of new wash care innovations. In addition, this role will also support seasonal campaigns, ensuring balanced bandwidth allocation across the team.

You will partner cross-functionally to ensure Wash Care narratives remain fresh, relevant, and globally adaptable. The role reports to the Director, Global Brand Marketing and supports the North America Region across retail and retail.com. Campaign stagegate and timeline management will be supported by the Campaign Project Manager, Marketing Operations.

KEY RESPONSIBILITIES:

Category & Campaign Ownership

• Drive the strategic development and GTM execution for the Wash Care category, including shampoos, conditioners, masks, and routine-driven consumer innovations
• Support broader team priorities by flexing into seasonal and/or brand campaigns as needed to balance workload across the team 
• Develop campaign briefs, product narratives, and messaging hierarchies rooted in science, performance, and healthy hair routines
• Serve as campaign lead for key brand moments, including the launch of new formats, franchises, and major refreshes
• Partner closely with Innovation, R&D, and Education teams to ensure claims, communication, and product storytelling are compelling, differentiated, and aligned with category goals
• Collaborate with the Campaign Project Manager, Marketing Operations to manage key deliverables, GTM milestones, and drive on-time, on-brief execution

Content Development & Storytelling

• Ensure messaging captures Wash Care’s role in healthy hair routines, repair maintenance, hair care across hair types, while contributing to seasonal campaigns (e.g., F&F Sale, Holiday, etc) to support full-funnel brand storytelling 
• Lead development of evergreen and seasonal content aligned to key haircare moments and consumer rituals, spanning upper, mid, and lower funnel
• Collaborate with Creative, EDU, Media, Education, Influencer, and Social teams to develop toolkits, digital content, and educational storytelling that scales globally; define content formats and rotations to drive campaign success
• Align storytelling to seasonal product behaviors, layering emotional resonance with product benefits
• Flex into high-priority seasonal or cross-category campaigns as needed, collaborating with other brand managers and cross-functional teams 

Channel + Function Liaison

• Serve as global marketing partner to North America regional teams (in-store and online) to ensure market feedback and localization needs are incorporated into campaign planning
• Collaborate with Global Education to ensure messaging, toolkits, and content support stylist training and salon usage across Wash Care
• Support the adaptation of toolkits for retailer, e-commerce, and distributor channels globally, with particular attention to shelf storytelling and DTC strategies

Performance, Insights & Category Ownership

• Track Wash Care category performance across global markets, using internal and external data to monitor health, share, and growth opportunities
• Lead post-launch performance recaps, extracting insights to optimize future launches and sustain growth of core franchises
• Monitor competitive landscape across premium wash care to inform claim strategy, messaging tone, and innovation pipeline inputs
• Act as a bran