Executive Social Media Associate

About the Job

At BuildOps, we are building a groundbreaking software solution designed to empower today’s commercial contractors. From service management to project execution, we are reimagining how our customers operate. Our team thrives on ambition, innovation, and collaboration, and we look for those same qualities in every new hire.

As an Executive Social Media Associate, you will play a pivotal role in our Marketing and Brand team, owning our social presence across channels and turning our product vision and customer stories into compelling, executive level narratives. You will drive impact by elevating the BuildOps brand, growing and engaging our audiences, and shaping how prospects, customers, and industry leaders perceive us. Reporting to the Director of Brand, Content, & Comms, this role is ideal for someone who is hands on, data informed, and highly creative, and who is energized by building programs from the ground up in a fast moving, industry defining company.

What you will do

Executive content creation

• Develop and publish content across LinkedIn, Instagram, YouTube, X, and TikTok for the CEO and other executive team members.
• Ghostwrite posts and scripts that reflect each executive's authentic voice and point of view.
• Build and manage publishing calendars that align with business priorities, thought leadership themes, and key events.

Video production

• Plan, shoot, and edit short-form and long-form video content, from quick behind-the-scenes clips to structured thought leadership segments.
• Optimize video for each platform's format and algorithm, including Reels, Stories, Shorts, and TikTok.
• Own end-to-end production using tools such as CapCut, Premiere Pro, Final Cut, or Descript.

Voice capture and storytelling

• Conduct regular 1:1 sessions with executives to extract insights, anecdotes, and perspectives.
• Turn complex or technical ideas into clear, engaging narratives tailored to social platforms.
• Maintain and evolve voice guidelines so content remains consistent yet fresh across channels.

Multi-channel strategy

• Build and maintain a cross-platform content calendar that adapts messaging and format to the strengths of each channel.
• Tailor concepts so that what works on LinkedIn is appropriately adapted for TikTok, Instagram, YouTube, and X.
• Test new formats and approaches, then scale what performs best.

Community engagement

• Monitor and engage with comments, replies, and DMs on behalf of executives in a way that feels genuine and human.
• Build relationships with key followers, partners, creators, and industry voices.
• Identify opportunities to join relevant conversations in real time.

AI-native workflows

• Use AI tools (for example Claude, ChatGPT, Midjourney, Runway, CapCut, Descript) to accelerate ideation, drafting, editing, repurposing, and scheduling.
• Continuously experiment with new AI capabilities to increase output and quality.

Comms and campaign support

• Support broader executive communications, including event-related content, internal announcements, press and media preparation, and ad hoc messaging needs.
• Partner with the broader marketing and comms team to align executive content with company narratives and campaigns.

Trend monitoring and analytics

• Stay ahead of platform algorithm changes, emerging content formats, creator trends, and B2B social best practices, and proactively bring ideas to the table.
• Track engagement, follower growth, impressions, and content performance across platforms.
• Report on what is working, propose experiments, and iterate quickly based on data.

What we look for

• 1+ years of experience in social media management, executive content, digital marketing, or a related role (agency, in-house, or freelance).
• Ability to plan, shoot (including on a phone), and edit video content end-to-end using tools like CapCut, Premiere Pro, Final Cut, or Descript.
• Deep familiarity with LinkedIn, Instagram (Reels, Stories, Feed), YouTube (Shorts and long-form), X, and TikTok, based on active use, not just theory.
• Demonstrated experience ghostwriting in another person's voice for social platforms or executive communication.
• Proven use of AI tools in a creative workflow, including writing, editing, image generation, repurposing, and research.
• Understanding of how B2B audiences think, or a strong desire to learn, with bonus points for experience in SaaS, vertical software, cons