Director, GTM Operations

Reporting to the VP of GTM Operations, the Director, GTM Operations will be responsible for shaping and implementing our marketing operations strategy and roadmap, while leading cross-functional collaboration for seamless execution. As our business grows, the successful candidate may also have the opportunity to further build out a team of process and system administrators.

The GTM Operations team is at the intersection of Marketing, CRM, and Enablement and encompasses platforms, operations, and deal strategy. The GTM Operations team focuses on managing, implementing, and optimizing GTM systems, process, and data. We own the GTM operations strategy, framing, evaluation, implementation, administration, infrastructure, and security.

What You'll Do

• Partner with Marketing Leadership to maintain and improve our Marketing technology stack to enhance operational efficiency and boost revenue growth
• Drive prioritization to develop and maintain operational strategic roadmap, balancing immediate requirements with long-term vision
• Serve as an internal technical authority and consultant, overseeing and optimizing marketing tools like Hubspot and DealCloud and how they integrate with each other
• Foster strong relationships with key stakeholders, demonstrating exceptional internal presence and ability to collaborate effectively
• Design and maintain systems, to monitor performance against KPIs; engaging all platform teams in evaluating performance and identifying opportunities for improvement
• Monitor performance across MQLs, SQLs, conversion ratios, pipeline, content, channels, and campaigns
• Continuously develop insights, make recommendations, and optimizing integrations with marketing tools to improve engagement and ultimately conversion of prospects
• Create analytics to show the health of our database based on Marketing lead management process, including segmentation, scoring, and ensuring alignment with sales goals
• Continue to build out and maintain executive dashboards in partnership with Marketing Leadership and analytics team
• Develop and maintain data hygiene standard for contacts in CRM and other platforms
• Broaden process documentation and opportunities to drive efficiency

What you will need:

• A minimum of 5-7 years of experience in global B2B SaaS marketing, with a strong focus on marketing operations, tools, and analytics
• Strong analytical skills, enabling you to extract insights and intelligence from marketing data
• A deep understanding of database structure, data hygiene, analytics, and attribution
• Experience with large marketing automation platforms
• The ability to juggle multiple projects in a fast-paced environment
• Technical proficiency, excellent communication skills, and a drive to improve processes
• Knowledge of GDPR regulations

What you will gain at Intapp:

Our culture at Intapp emphasizes accountability, responsibility, and growth.  We support each other in a positive, open atmosphere that fosters creativity, approachability, and teamwork. We’re committed to creating a modern work environment that’s connected yet flexible, supporting both professional success and work-life balance. In return for your passion, commitment, and collaborative approach, we offer:

• Competitive base salary plus variable compensation and equity

• Generous paid parental leave, including adoptive leave

• Traditional comprehensive benefits, plus:

  • Generous Paid Time Off

  • Tuition reimbursement plan

  • Family Formation benefit offered by Carrot

  • Wellness programs and benefits provided by Modern Health

  • Paid volunteer time off and donation matching for the causes you care about

  • Home office stipend

• Opportunities for personal growth and professional development supported by a community of talented professionals

• An open, collaborative environment where your background and contributions are valued

• Experience at a growing public company where you can make an impact and achieve your goals

• Open offices and kitchens stocked with beverages and snacks

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Intapp provides equal employment opportunities to all qualified applicants and will make hiring decisions without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by federal, state or local laws. All offers are contingent upon passing a criminal history and other background checks if applicable to the position.

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