Senior Director Paid Media

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At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)

The Team
Within the Calvin Klein Marketing department, our role is to adapt the Global Marketing strategy to the EMEA context. We enhance consumer engagement in O&O stores, drive awareness and sales across wholesale and pure players, build brand desirability, and accelerate Calvin Klein’s integrated media ambitions, ensuring alignment with PVH’s overarching goals and objectives. This team is a key pillar of our department, collaborating closely with Hubs, eCommerce, Global Marketing, and Buying to drive EMEA marketing strategy, digital sales, brand alignment, and product messaging forward. With an integral position in the team, the role contributes significantly to the department's operational efficiency, strategic growth, and overall success.

The Position
As Senior Director Paid Media you will be crucial to the Marketing team, responsible for developing and executing brand media activation strategies across all traditional, digital, and performance media channels for CK EMEA. You will work closely with eCommerce teams to drive online sales and align with digital merchandising strategies. This role is vital for achieving the Marketing team objectives and your work will be key to the commercial success of the CK brand.

Key Responsibilities:
• Paid Media Strategy: Develop and execute a comprehensive paid media strategy for Calvin Klein EMEA, aligning with business goals, marketing objectives, and consumer insights. Ensure these align with retail, e-commerce, CRM, and omni-channel marketing efforts
• Full-funnel media planning: Oversee full-funnel media planning, ensuring a seamless integration between brand awareness, consideration, and conversion campaigns. Oversee all paid media consumer touchpoints, including traditional, digital, and performance media channels
• Media budget & investments: Oversee multi-million euro paid media investments, optimizing budget allocation across digital (social, search, display, video, programmatic) and offline (TV, OOH, print, radio) channels.
• Campaign execution: Lead cross-channel campaign execution, ensuring the right mix of branding and performance media to maximize impact.
• Buying strategies: Drive AI-powered media buying strategies, incorporating automation, machine learning, and data-driven optimizations.
• Campaign development: Develop innovative brand activation and performance marketing campaigns to drive engagement, traffic, and sales
• Market alignment: Ensure seamless media execution across key markets, balancing global brand consistency with localized market needs.
• Campaign optimization: Continuously test, analyze, and optimize paid media campaigns, leveraging data to improve efficiency and effectiveness.
• Media attribution models: Establish robust media attribution models, ensuring accurate measurement of media impact across all touchpoints.
• Best practice: Implement best practices for A/B testing, incrementality studies, and audience segmentation.
• Relationship management: Manage relationships with media agencies, publishers, platforms (Meta, Google, TikTok, etc.), and ad-tech providers and negotiate media contracts and partnerships to maximize efficiency and effectiveness of paid investments.
• Support departmental plans: work with the VP CK EMEA Marketing to develop departmental plans and priorities
• Manage Paid Media team: provide managerial and pastoral care to the team, providing guidance and direction to enable them to best deliver the task their teams are responsible for

Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.

Measures of Success
• Performance and Revenue: positive return on ad spend, customer acquisition cost, conversion rate, revenue attribution
• Budget Efficiency & Spend Optimization: positive media budget utilization rate, cost per click, cost per acquisition
• Campaign Execution & Optimization: positive A/B test success rate, click through rate, campaign launch timelines

The ideal candidate